Shake to Win Expands Presence in Latin America with Milestone Trip: Driving Cultural Understanding and Digital Innovation

We are thrilled to announce a significant milestone in Shake to Win's journey as we continue to expand our presence in the Latin American region. Following the business delegation trip with the Finance Secretary of Hong Kong in Madrid and London, our founder embarked on a pivotal trip to meet with esteemed local partners, universities, and tourism boards in Argentina, Uruguay, and Chile. This trip underscores our deep commitment to fostering cultural exchange and driving economic opportunity through digital transformation for local businesses in Latin America.

A cornerstone of this trip was be our presence at the Feria Internacional de Turismo (FIT) in Argentina, where we connected with tourism leaders and industry professionals. Beyond FIT, we will also engaged in key meetings and signing ceremonies in Argentina, Uruguay, and Chile, expanding Shake to Win's influence and partnerships across the region. Our mission is to help local merchants and tourism boards reach Chinese independent travelers, providing them with innovative tools for digital marketing and cultural promotion through our platform.

Our growing collaboration with Latin American partners is rooted in mutual goals of cultural exchange and economic development. We are proud to be working closely with leading organizations such as Visit Buenos Aires, City of Salta, City of Ushuaia, CONDET, the Ministry of Tourism of Misiones, the Cámara de Comercio Uruguay China, the Asociación Argentina Hoteles, Cámara Nacional de Operadores de Turismo - Bolivia, FEDETUR, and many other esteemed partners who share our vision to connect Latin American culture with the Chinese market, fostering mutual understanding and opening up new economic opportunities for local businesses. Shake to Win is dedicated to helping our partners digitally transform their marketing strategies, making their unique cultural offerings more accessible to independent travelers from China.

Through our partnerships, we aim to promote sustainable tourism, enhance the digital presence of Latin American destinations, and empower local merchants with tools to innovate their approach to tourism marketing. By providing a platform for businesses to tell their stories, Shake to Win is enabling greater cross-cultural collaboration and bridging gaps between Latin America and China.

We would like to extend our heartfelt gratitude to Rafael Vega, Shake to Win's Co-founder and regional director (LATAM & Mexico), and our dedicated regional representatives, including Gabriela Rieiro, Patricio Guzmán, Santiago Notarfrancesco, Marco Antonio Mercado, and Celeste Toricez whose efforts are key to building strong relationships and fostering success in the Latin American region.

As we continue to strengthen our partnerships across Argentina, Uruguay, Chile, and beyond, we remain committed to helping local merchants thrive through cultural exchange and digital transformation. We are excited about the opportunities this trip will bring and look forward to deepening our ties with the Latin American tourism industry.

About Shake to Win

Shake to Win is a global cultural platform that connects independent travelers with local, authentic experiences in underserved regions. By partnering with local SMEs, we empower communities, promote sustainable tourism, and offer travelers unique and enriching cultural journeys. Shake to Win’s platform is designed to break down barriers and allow users to explore the world through culturally relevant content, helping destinations reach untapped markets. Join Shake to Win today and be part of a movement that brings sustainable tourism and authentic local experiences to the forefront. Visit www.shaketowin.net to learn more.