SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University o

SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University o

He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.

“Managing Brand Transgressions: 8 Principles to Transform Your Brand”?

https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

Go to

?www.thejasoncavnessexperience.com?

for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms.

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Dr. Jain’s Bio

SHAILENDRA PRATAP JAIN, PH.D. is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai.?

Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards.?

Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.

We talked about the following and other items

  • Introduction and Background of Dr. Jain?
  • Educational Background and Comparisons?
  • Travel Experiences and Bucket List Destinations?
  • Cultural Differences and Historical Context?
  • Indian-Pakistan Relations and Global Alliances?
  • Consumer Psychology and Marketing Influences?
  • Teaching and Research in Academia?
  • Research and Publication Challenges?
  • Pros and Cons of Being a Professor?
  • Preparing for a PhD Program?
  • The eight principles
  • Managing Brand Transgressions: 8 Principles to Transform Your Brand?

Dr. Jain’s Social Media

Dr. Jain’s LinkedIn: https://www.dhirubhai.net/in/shailendra-pratap-jain-4a781118/

Book website: www.brandtransgressions.com

Managing Brand Transgressions: 8 Principles to Transform Your Brand?

https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

Book website:

www.brandtransgressions.com

Where to purchase the book (individual copies)

1. Amazon:

https://www.amazon.com/s?k=managing+brand+transgressions&crid=28RGBV7KPJCUD&sprefi

2. De Gruyter:

https://www.degruyter.com/document/doi/10.1515/9781501517334/html

Bulk Orders (Region specific – only for corporations, libraries etc.)

De Gruyter:

https://www.degruyter.com/publishing/about-us/contact/sales?lang=en

Angie Parker

Chief of Staff | Strategic StartupOps | Military Veteran

1 个月

I can't wait to watch this one! I often recall Drs. Jain's (what a duo!) work on "Lives vs. Livelihoods" and system Justification during the pandemic.

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