Shahid’s Ramadan podcast strategy: smart, strategic, and keeps you in the universe
For Ramadan 2025, Shahid has launched two original podcasts—one focused on behind-the-scenes insights, the other on food and culture. Both are available in video and audio formats, reinforcing Shahid’s content ecosystem.
Why this works
?? Extending engagement – Once audiences finish watching a series, they seamlessly transition into the podcast, deepening their connection with the content.
?? Content discovery & cross-promotion – Video-first podcasts, distributed on TikTok, Instagram, and Snapchat, introduce new audiences (especially younger demographics) to Shahid’s premium programming.
?? Following the Netflix & HBO playbook –
The bigger picture
The evolution of content consumption in the MENA region, particularly among Gen Z and Millennials, underscores a shift towards social-first, personality-driven media. This demographic's engagement patterns reveal a preference for intimate, interactive content over traditional formats.
References:
Digital Marketing Leader | OTT Launch & Growth Specialist | Driving Measurable Results in MENA Streaming | Agile Leader | #OTT #Streaming #DigitalMarketing
2 天前Strong insights and exemplary model for our market.