Shaba Earns Circularity Validation: A Milestone in Sustainable Fashion

We are thrilled to announce that Shaba has been awarded a Circularity Model Validation Certificate by EIT Climate-KIC, making us the first fashion accessories brand in Kenya to receive this recognition. This achievement affirms our commitment to sustainability and circular economy principles, setting a new benchmark in the local fashion industry. It highlights Shaba's holistic approach to business, where social impact and environmental responsibility are at the core of our operations.

Demonstrating Circularity in Our Business Model

At Shaba, our business model is not just about crafting beautiful, high-quality handbags; it is about redefining fashion through sustainability. The validation process rigorously assessed Shaba's business model, materials, product design, energy use, and social impact. Our approach scored highly across multiple dimensions:

1. Circular Product Design

• Innovative Modular Design: Our patented modular design allows for easy repairs and upgrades, extending the product's lifespan .
• Sustainable Materials: Over 80% of our products are crafted from biodegradable sisal, reducing waste and supporting biodiversity.
• Reduced Chemical Use: We avoid harmful chemicals like dyes, ensuring our products are safe for both users and the environment.

2. Outstanding Business Model Circularity

• Zero-Waste Production: Our manufacturing processes generate nearly zero waste, minimizing our environmental footprint.
• Refurbishment Program: We offer a refurbishment service, allowing customers to extend the life of their bags and reduce the need for new purchases.
• Community Partnerships: We collaborate with local artisans, providing fair wages and supporting sustainable livelihoods.

3. Minimizing Environmental Impact

• Energy Efficiency: The energy assessment showed satisfactory results, and we are committed to implementing further energy-saving measures.
• Packaging Reduction: We prioritize reusable and biodegradable packaging materials, minimizing waste and pollution.
• Water Conservation: Our operations adhere to strict water conservation practices, ensuring responsible use of this precious resource.

A Commitment to All Our Stakeholders

The validation certificate is a significant achievement for Shaba and its entire ecosystem. For our customers, it reinforces our promise to deliver sustainable, high-quality products that prioritize both style and environmental stewardship. Our suppliers can take pride in being part of a value chain that upholds circular economy principles, ensuring that every step of our production process aligns with ethical and eco-friendly standards.

For our partners, this validation represents Shaba's dedication to sustainability and social impact, opening up further opportunities for collaboration in driving positive change within the fashion industry. Our artisans and community benefit from this achievement as well, with a focus on fair wages, formal contracts, and continuous education on sustainable practices.

Setting a New Benchmark in the Industry

Being the first fashion accessories brand in Kenya to receive this Circularity Model Validation Certificate distinguishes Shaba as a pioneer in integrating circular economy principles into our business model. This validation not only enhances our credibility but also underscores our leadership in setting higher standards for sustainable fashion in the region. It demonstrates our commitment to delivering eco-friendly products while actively contributing to environmental preservation and circularity in the industry.

Strengthening Our Path Forward

As we continue to grow, this recognition positions Shaba as a leader in sustainable fashion, creating a competitive advantage in meeting the rising demand for ethically produced products. It also highlights our potential for scalable growth and reinforces our promise to make a positive impact on the environment and society.

Conclusion

Shaba's Circularity Validation Certificate marks a significant milestone in our journey toward creating a sustainable future. It reflects our dedication to environmental stewardship, circular fashion, and social impact. Together with our stakeholders—customers, suppliers, partners, and artisans—we will continue to set higher standards in the industry and champion a more sustainable and inclusive world.

Climate KIC GrowthAfrica IKEA Foundation