Will SGE Kill SEO? | Search Generative Experience Vs SEO | AI vs SEO

Will SGE Impact Your SEO Rankings?

The answer is yes. SGE (Search Generative Experience) will significantly impact most SEO rankings. This new feature will take up substantial real estate in Google search results, appearing at the top of the screen above organic search results.

SGE will eventually provide detailed responses to user queries, reducing the need for searchers to click on websites. As a result, many websites may see a decrease in organic search engine traffic.

How SGE Works

Google is shifting towards a conversational approach with SGE. Instead of providing users with various links to websites that answer their questions, Google aims to be more interactive, so users don't need to take the extra step of clicking on websites to get the information they seek. AI will gather information from the internet, including blogs, to generate these responses. Therefore, it is in Google's interest to ensure content marketing remains relevant. If bloggers stop creating content, AI will have no data to work with, and SGE will not function as intended. While SEO will change, it will still be essential.

SGE Recommending Websites

From the SGE results we've seen so far, Google suggests websites that offer more content and context. Google will likely have these interactive conversations with searchers and then recommend your website, products, or services based on the information gathered and user need.

How to Prepare for SGE as Business Owners & Marketers

Integration with Google Features

Google will integrate SGE with its other features, such as Google Maps and Google Shopping, to enhance the user experience. As business owners and marketers, we need to leverage the Google Business Profile to provide detailed information about our local businesses. This will help Google use this information contextually when answering questions and suggest our businesses to searchers.

Use Structured Data

Utilise structured data to provide more context about your web pages. This will help Google understand your content better and increase the likelihood of your products, services, and website being suggested in SGE results.

Google Product Listing Ads

Consider using Google Product Listing Ads to allow Google to find your products on your website easily. Google offers a free version of this service, helping it understand your products better and suggest them to users when relevant questions are asked.

Detailed Descriptions and Blogs

Ensure your product descriptions and blog articles detail how your products help users. This detailed information will help Google pick up on these points and be more likely to use them in SGE, recommending your products or services. Make sure you include key ways that your product helps the end user to give context as to who this product should be suggested to.

Optimising for SGE

SGE optimisation involves articulating how your products, services, blogs and website as a whole solves the problems of your target audience. Use all available tools to educate Google about your products and services so it can effectively communicate this to users. Elements like Experience, Expertise, Authority, and Trustworthiness (EEAT) will remain crucial signals for Google to recommend your products and services in both SGE and traditional SEO.

For an in-depth discussion on SGE vs. SEO, check out my latest video on YouTube below:

Important links:

The Formula: https://www.deytips.com/theformula

Google Product listing ads video: https://www.youtube.com/watch?v=OqzKdKSAmWU

Google Structured Data video: https://www.youtube.com/watch?v=io3c0iT1wYA

Google Business profile video: https://www.youtube.com/watch?v=xle0-D07DBA