SGE is Finally Here and OpenAI Releases GPT-4o

What a week!

It seems that everything falls into place at the same time for a new era of AI ... or not?

Whether we want it or not, everything is about AI these days, and it's going to impact our lives, professional and personal. Let's take a look at what has happened since Monday.

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? What you will read:

?? Google SGE --> AI Overviews

?? Search with Videos

?? GPT-4o Released instead of ChatGPT Search

?? Volatility on Semrush

?? Google SGE --> AI Overviews

Google has FINALLY released SGE with the rebrand as AI Overviews.

Get used to the name as it will stick

The highlights of its capabilities:

• Answer your queries with an overview of the topic
• Include multimedia in answers
• Answer with different levels of complexity: Original, Simple, Break it down
• Understand complex queries and sequential questioning
• Organize results

What matters to marketers?

• It's being rolled out in the U.S. this week
• Expected rollout to 1 billion users by the end of the year (EU is unlikely to be included)
• Impressions & Clicks will show up in GSC but without an explanation of the query

Watch the complete Google I/O, all the keynote speeches and presentations:

?? Search with Videos

Coming in Google Lens is the ability to upload a video of your problem with an additional text question and get an answer to it.

Google Lens is one of my favourite applications for the past few years, and I use it for translations, identifying plants, items, and searching for information quickly. With video, it's capabilities are being expanded.

?? GPT-4o Released instead of ChatGPT Search

While rumours of a search for ChatGPT were surfacing up, it seems like it was untrue.

Sam Altman said that OpenAI is not focusing on a search engine or a GPT-5.

They ended up releasing GPT-4o, a faster, more capable, multi-modal model.

That means:

• Faster answers.
• Smarter, more accurate answers.
• More multimedia support (video & audio coming up).

The announcement.

Sam Altman's personal blog post.

?? Volatility on Semrush

Did anyone else notice high volatility since last week (again)?

Semrush's Sensor shows big movements on search results before the release of SGE for the U.S. market.

Less so, but still significant in other countries.

While it feels like a minor update after the core update, and I see some of my results changing again, it might be connected to the AI Overviews.