SF EXPRESS FAST FOOD BRANDING- CASE STUDY

SF EXPRESS

FAST FOOD BRANDING

Passion for serving the best quality of food in the market, SF Foods aims to establish a delicate food serving platform. In today’s era where "Health" has become so crucial in every aspect, SF Food a subsidiary of Shakumbhari Foods Pvt. Ltd. incorporated locally sourced quality ingredients to cultivate food culture with a motto of "cook fresh, serve fresh."

They are serving a wide range of food categories, based in Noida and now in multiple cities such as Greater Noida, Ghaziabad, and Meerut. Their vision is to open about 50+ outlets in India by March 2020.

Challenge

• Generate competitive advantage of Brand in the existence of international players in the Food industry.
• Develop a Brand strategy to position the brand with cook fresh, serve fresh.
• Creative Packaging Design.
• Revitalize brand identity.

Read Full Article