Seven Things You Need To Make Your Social Marketing Strategy A Success

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.

When you need to make your social marketing strategy bigger, bolder, and more effective you need some tips from the experts. Get it wrong and you run the risk of wasting time, effort and of seeing very little in return for your hard work.

Don’t run the risk of being left in a social media shadow. Check out these seven social media marketing hacks to make your product pop.

1. Know Who You’re Talking To

Customer segmentation is key to a successful social media campaign. Without knowing who it is you’re talking to, it’s almost impossible to make your pitch accurately. Take time to sit down and create your ideal customer profile. Think who your customer is, where they live, work, how old they are, and so on.

2. Choose The Right Channels

While it might be tempting to sign up to Twitter, Facebook, Instagram, and YouTube, if you’ve done your customer research right you won’t need to waste your time working on platforms that your customers don’t use. Knowing what time of day they’re most likely to access this channel will play a role in the content and timing of your own marketing campaign.

3. Make Content King

Find out what your audiences do when they’re using social media, which news stories do they read, who do they follow, and which pages do they comment on most often. Once you have this level of insight you’ll be able to tailor your content accordingly and strike a chord with all the issues that are important to your audience. This targeted content will draw in quality customers rather than time-wasters.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterward: call on 0411 686 071 or email me at [email protected]

Thanks!