SEVEN SUPER SECRETS OF SUPERHIT MARKETING COMMUNICATIONS

Building a great brand is a gradual process. No brand is going to turn into a beautifully attractive reason to possess overnight by means of any single communication.

Sometimes it does!

It does when the marketing communication becomes a compelling vision of the future reality!

Think iPhone | Apple?!

Here are seven secrets for building unforgettable marketing communications that remain longer in the consciousness of the consumers.

1. Stop comparing your brand communication with others.

The worst thing you can do is to compare yours with others' communications. It is important to remember that your brand cannot be seen as riding the surface of others' products, denying the underlying reality. Get into a deep focus instead on what's the nature of your brand's own strands of DNA and build upon its inherent uniqueness.

Originality defines the class of the character of the components!

2. Remember that the most watched is not the most effective.

We tend to look to the blow-your-own-horn types as the successful ones--but some of the most successful ones are the gentle, humble and self-effacing promotions that focus on the quality of the product which turn out to be the most effective, people admire more and more as they come to appreciate the depth of the sincerity of their messages.

Views are not important Sales are!

3. Keep your tendency to exaggerate at bay.

The most successful marketing campaigns like all others try to make people believe in 'too good to be true' aspects about the products and the brand, but the biggest difference is that they choose to focus on the actual possibilities instead of their magical denouements.

The celebrity endorsement does not matter as much as the real life testimonials!

4. Brand the life of the communication in an associative reality.

Don't say anything about your brand that is not going to become a reality. Picture perfect images and clever words alone won't make yours a most sought after brand, but great brands do provoke the consumers to think a lot of positive things about themselves in association with the brand. Remind your target audience of what they are capable of doing and what they can accomplish in association with the enabling qualities of your brand.

Let the communication make the target audience want to live the story!

5. Mark it with chaste honesty.

Effective Communication isn't the impression it gives to the target audience but how the target audience feels about themselves in association with it. It's all about what your products are, where you are selling them, and when you want your products to enter in your consumer's life and the kind of leadership you wish to command in your market segment.

Veiled lies can be seen through, it pushes people away from you!

6. Focus on the future

Marketing Communications cannot change the past, but they can change the future. They help people make daily choices that lead them toward the future they want to live out.

Make people nostalgic of the future!

7. Exude commitment to improve the Quality of lives.

Make sure that the campaign is fully committed to doing whatever your brand can do to build your target audience's success every single day, and it is accepting full responsibility for their life's success stories in association with your brand.

Do not dramatize your USP ever!

These seven secrets can lead you to win a medal at the Cannes! Best of luck!

HERE IS AN EXAMPLE OF WHAT I HAD BEEN TELLING YOU ALL THIS TIME!