Seven Steps to Unearthing Your Company’s Core Values

Your company's core values impact your employees and customers - your success and profit. Do you know what they are? This list and download will help you discover them. Ready? Here goes:

Step 1: Naivety is good â€“ start there

Too many discovery processes fall short of what was hoped of them. More often than not, the cause is assumed knowledge. Adopt the mind of a beginner—maybe that of a reasonably well educated teenager. What would he or she think?

Step 2: Create a guide list of internal values

Highlight existing company strengths, with a view to building on them.

Step 3: Separate identified values into related themes

The guide list from the previous step can easily produce more results than can be remembered or actioned. Grouping them under a smaller number of related themes will help reduce the number to something manageable.

Step 4: Make sure the themes are distinct 

Double check your work from above, making sure that each group is distinct.

Step 5: Less is more

You can’t be all things to all people, so don’t try to be. Your company’s culture is unique and should emphasise what matters most to you as a group.

While the number of core values differs for each organisation, a good range seems to be between 5 and 10.

Step 7: Test the result...

Read the full seven steps by downloading the guide

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