Seven Steps to Get Specified

Is it time to get sales in high gear?

Evolving taste, the labor shortage, more competition and the growing impact of online commerce has created an unprecedented rate of change. To stay relevant, the best sales and marketing teams are changing with it. Although there is no single formula or set of tactics every company can easily apply to grow sales – there is a straightforward process.

If you want to clear path to increasing specifications, you need to know the seven fundamental steps your business should take.

1. This process begins with defining your sandbox.

Businesses are often scared to find their niche. The fear is that by being too narrow in focus, manufacturers risk losing sales. It is tempting to want to be all things for all customers, but there are problems with this generalist approach. For one, it's difficult to convince your customers that you're great at everything, because they've heard that empty promise before, and they aren't buying it. More importantly, there are so many businesses making that broad claim, they are all easily forgotten. So our first task is establishing sales and marketing strategies is to define a unique position in the marketplace. To hone in on the essentials, there are three key questions to answer first.

• What problem do you solve?
• Where do you compete?
• Why are you different?

To get the answers to these questions and the rest of our seven steps to specification, click the link below.