Seven Steps to Creating Customer Experiences that Delight

Customers are an organisation’s biggest asset. There’s much written and spoken about customer care, customer service, even customer ‘delight’, but what does it all mean? How does it relate to your business, your people, and most importantly, to your customers. Here are a few tips to help you look at your own business, and identify some steps to improve the service experience you create for your customers and delight them.

Step 1 – Ask yourself “How easy are we to buy from and deal with?” So many businesses don’t even get the basics right: telephones that aren’t answered properly (some not even answered!), sales people not trained (or even interested!), people and systems that stop customers getting what they want. We call them ‘Sales Prevention Officers’ … they lurk throughout the business … who, what and where are yours? - Continue Reading