Seven Reasons Tourists Shop
Mohamed Eid Soliman
Regional Marketing Director at Pickalbatros Hotels | 25+ Years in Hospitality | Marketing | Social Media | Driving Event Success | Developing Corporate Sponsorships & Partnerships
Most tourists are motivated to shop by a combination of the following factors:-
1. Unique – Tourists are looking for merchandise that can’t be found back home, evokes a sense of place, is part of a special event or experience, or is simply something they do not have access to elsewhere, i.e., artwork, books on a favorite topic, jewelry, etc.
2. Value / price – “A better deal than back home” is a very strong motivator for international visitors, especially the Brits and Canadians when exchange rates are in their favor.
3. Time to shop – Visitors on vacation will buy items they can find back home, simply because they are in a more relaxed, stress-free vacation mode with time to indulge in recreational shopping.
4. Planned expenditure – Many tourists budget for souvenirs or allow for extra money to treat themselves while on vacation.
5. Shop with family and friends – A shopping entourage provides encouragement to buy, i.e., “Honey, that looks good on you!” .
6. Extend the experience – Tourists like to shop for mementos from the destination or event.
7. Obligation – Traveling offers a unique opportunity to find a gift or souvenir for a loved one left behind, or as a thank you for the baby sitter, pet sitter, house sitter, etc.
A key emotional reason tourists shop is because they are on holiday and shopping adds to their holiday experience. This probably over rides all rational reasons