Seven Reasons Tourists Shop

Seven Reasons Tourists Shop

Most tourists are motivated to shop by a combination of the following factors:-

1. Unique – Tourists are looking for merchandise that can’t be found back home, evokes a sense of place, is part of a special event or experience, or is simply something they do not have access to elsewhere, i.e., artwork, books on a favorite topic, jewelry, etc.

2. Value / price – “A better deal than back home” is a very strong motivator for international visitors, especially the Brits and Canadians when exchange rates are in their favor.

3. Time to shop – Visitors on vacation will buy items they can find back home, simply because they are in a more relaxed, stress-free vacation mode with time to indulge in recreational shopping.

4. Planned expenditure – Many tourists budget for souvenirs or allow for extra money to treat themselves while on vacation.

5. Shop with family and friends – A shopping entourage provides encouragement to buy, i.e., “Honey, that looks good on you!” .

6. Extend the experience – Tourists like to shop for mementos from the destination or event.

7. Obligation – Traveling offers a unique opportunity to find a gift or souvenir for a loved one left behind, or as a thank you for the baby sitter, pet sitter, house sitter, etc.

A key emotional reason tourists shop is because they are on holiday and shopping adds to their holiday experience. This probably over rides all rational reasons

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