Seven Motivating Reasons for Using Social Media
Nelson Isa Bahati
Assistant Lecturer @MakerereUniversity. Let’s talk media studies, journalism, climate communication & digital communication. Alumni @Makerere, @oslomet, etc
You might be wondering why social media has ingrained itself so thoroughly into modern life. Only seven reasons, please, is all I would want to justify.
Connection: Why don’t we begin by talking about our sense of connectedness to our friends and families? We no longer have to wait months to hear from our relatives and friends thanks to social media. Nowadays, people keep in touch with their loved ones and maintain their quality of life by remaining close to their soul mates and friends even when they are separated by great distances.
Networking: This is essential in our daily lives thanks to social media, not just in the field of computer science. Social media has grown to be a crucial tool for business networking. Social media can be used by individuals to network with coworkers, subject matter experts, and possible employers.
Entertainment: I became aware of how much entertainment was required by people during COVID-19 to keep them occupied and pass the time. Following that, social media served as a fantastic resource and a source of fun. To pass the time, users watched online videos, read different texts, and crafted content and shared on social media. This still happens today, and I don’t see it changing soon.
News and information: I’ve heard from several of my friends how they check their phones first thing in the morning to see what’s trending. Many people rely heavily on social media sites as their main source of news and information. Social media users can read articles, see breaking news, and remain informed about all that is happening around and far away from them.
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Self-expression: Consider how sharing a space on Twitter or going live on Facebook might let people tell their own experiences and share the world around them. People can express themselves and communicate with others using social media platforms.
Marketing: One of the biggest trends today is this. Brilliant entrepreneurs have developed their brands by marketing their goods to their particular target market. They have been able to better market their goods, services, and individual brands as a result. Social media is breaking it through for these individuals too.
Social causes: Even though the word “activism” doesn’t appear to fit, social media has offered some people the chance to advocate for social change through activism. It has developed into a potent tool for spreading knowledge about social issues and encouraging social change.
The aforementioned seven arguments demonstrate how social media has assimilated into contemporary life, enabling connections, communication, and information sharing that were previously impractical.