Seven Keys to Keeping Your Clients
Marsha Lindquist
Pricing Leader for Winning Government Contracts, Strategic Pricing? Expert, Best Selling Author, NCMA & APMP Fellow
When was the last time you looked in the mirror to see how you are doing with your clients? If you’re like some people, you might be smug about your clients and your business may be suffering – some a little and some a lot. If you want a long-term solution, take an inside approach – examine the stuff that you’re made of.
Keeping your clients
Most of the marketing dollars you spend are focused on getting new clients. Did you stop to wonder how much you are spending to get those? It takes an average of six contacts before anyone new is going to at least see you on their radar screen. It then takes considerably more to win them over so that they recognize you as a valuable entity to work with! It’s safe to say that it requires less money to keep clients than to acquire new ones. Why not do what you can to keep them. Here are 7 keys to keeping those good clients.