Seven Best Practices for Preparing Your SaaS Offering for Third-Party Distribution

The cloud services market is hot, particularly when it comes to Software-as-a-Service (SaaS). Successful companies in the SaaS industry are growing faster than ever.

Founded in 2008, New Relic, a company that provides application performance monitoring solutions, went public in 2014 and now has a market capitalization of $1.5 billion*

It’s clear that for any young software company, revenue growth has to be the number one focus. However, it can be difficult to achieve the kind of rapid growth your business needs when you’re doing it all on your own. By making your cloud-based software ready for third-party distribution, you can reach millions of business users through application marketplaces, significantly expanding your reach and creating new revenue streams through indirect channels.

Public SaaS companies grew at a rate of 28 percent in 2014 versus eight percent for on-premises-based software, while private SaaS companies have grown
an astounding 37 on average**

This white paper—written for software developers, product managers, and business development/channel sales teams—highlights the ease with which ISVs can ready their applications for third-party marketplaces. It describes seven best practices to follow for streamlined integration and optimal business success with third-party distribution channels.

Read  more about the Seven Best Practices for Preparing your SaaS Offering for Third-Party Distribution

Sources:
*New Relic’s Growth Playbook from Startup to IPO,” Morgan Brown, GrowthHackers, 2015.
**2014 Pacific Crest SaaS Survey – Part 1,” Pacific Crest for For Entrepreneurs, October 9, 2014.