Setting Up Your In-House Recruiting Google Ads Account To Maximize Spend Effectively

Setting up your account to maximize spend effectively can be overwhelming for in-house recruiting teams.

Here are a few tips and tricks to ensure your budget is being spent wisely on ads:

1. Utilize Ad Extensions – Adding site extension links will give potential recruits an easier way of finding what they're looking for, as well as improve click through rates (CTR) which could help reduce cost per clicks (CPC).

Additionally, add other extensions such as social media links or reviews that provide more information than just the ad itself.

2. Take Advantage of Targeting Options – Use Google Ads' extensive targeting capabilities to reach those actively looking for job opportunities like yours by utilizing keywords, location, and device type preferences.

This allows you to target only people who fit your criteria, so unnecessary spend isn't wasted reaching irrelevant audiences.

This helps lower CPC costs while increasing efficiency in campaigns with higher quality leads engaging with recruiters at a greater rate!

3. Leverage Remarketing Strategies

- Reaching people who've visited before but didn’t complete an application can be very useful if done correctly!

Remarketing helps make sure potential candidates don’t forget about applying again and therefore increase recruitment efforts without spending too much money on additional advertisements due to its retargeting ability from previous visits/clicks made on our website.

Working together with analysts and creative teams, we can display ads with relevant content regarding open positions and work culture across multiple platforms, ensuring maximum ROI from each month's budgets allocated towards advertising efforts!

4. Test Different Types of Ads

- Don't limit yourself to one format of advertising!

Test out different types such as banners or textual units, as well as video clips.

This enables us to measure their success individually, rather than depending solely upon one form of communicating the message.

With A/B testing options available, we have access to those worthwhile insights quickly, so that any changes needed later on eventually yields the highest return on investment possible across all channels!

5. Establish KP Is and Measure Results

- It's important to establish key performance indicators (KP Is) that enable viewing success metrics after setting up campaigns, seeing how certain strategies are performing over others.

This includes tracking conversions, separate from statistical numbers associated with impressions generated, etc.

With proper KPI setup, it becomes easier to track progress movements and identify areas where optimization might need focusing sooner, helping move bigger business goals forward within a shorter period of time, thus ensuring better ROI remains at the forefront of the minds of experts involved throughout the process!

In summary | TL;DL:

? Utilize Ad extensions effectively;

? Leverage remarketing strategies;

? Test different types of Ads and formats;

? Take full advantage of targeting options using keywords;

? Establish KP Is and measure results closely against campaign objectives.