Setting Up a Kanban Board for PPC Tasks

Just wanted to share some insights on setting up a Kanban board for managing PPC and other paid channel tasks. The key is to customize it to fit your workflow perfectly.

Start by breaking down your work into individual tasks, from start to finish. For instance, here's how you might break down a new campaign:

1. Keyword research
2. Stakeholder sign-off on settings and targeting recommendations
3. Ad creation
4. Assets received
5. Customer
6. Review
7. One-week check-in and optimizations
8. Four-week audit
9. Report results

Once you've identified these tasks, create columns that reflect each stage of your workflow. Assign deadlines and priorities to ensure you're focusing on the most critical tasks first.

Also, ever heard of "resign to fail" ad campaigns? This happens when an ad campaign is set up without a clear strategy or measurable goals. It’s like setting yourself up for failure right from the start. To avoid this, always:

1. Define clear objectives.
2. Set measurable KPIs.
3. Regularly monitor and optimize your ads.
4. Be ready to pivot based on performance data.

Please share your reviews or suggestions in the comments. #PPC #Kanban #MarketingTips #AdCampaigns #Optimization