Setting Up Effective WhatsApp Campaigns and How the AI Sentiment & Chat Summary Tool Impacts Business Performance

YOUR MESSAGING EDGE

Setting up Your?WhatsApp Marketing Campaigns for Success

We've always believed in WhatsApp's power to elevate customer engagement far?beyond the levels experienced with traditional mediums such as email. With monthly active users worldwide now reaching 2 billion and an impressive 98% average open rate, business opportunities are deep and vast. But how can you effectively leverage this platform for marketing success?

Discover tips and?best practices?for launching effective WhatsApp Marketing Campaigns in our blog post below. ??

In this article, you'll learn about:

• Tools and Features for Effective WhatsApp Marketing
• How to Create an Effective WhatsApp Marketing Campaign
• Creating WhatsApp API Campaigns with Convrs
• Types of WhatsApp Messaging Templates

Read now

Can Bulk Messaging Still Be Personal?

Personalization is one key factor in effective customer engagement. But can bulk messaging campaigns still incorporate personalization?

The truth: bulk messaging can be both powerful and personal when done right! Here are a few points to help you achieve just that. ??

• Scaled One-to-One Conversations:?Despite reaching a large audience simultaneously, the bulk messaging system is designed to foster individual conversations in a private and personal setting. This is the opposite of sending a group message, which shares the conversation with an entire group.
• CRM Integration:?Integrating your business messaging platform like Convrs with Customer Relationship Management (CRM) tools allows you to leverage customer data to tailor messages. Personalized property offers, viewing reminders, or updates that align with a customer's history and preferences can significantly enhance the personal touch.

• Segmentation Strategies:?Divide your audience into segments based on preferences, behaviors, or demographics. Tailor your bulk messages to each segment, ensuring that the content resonates with the specific interests of each group.
• Interactive Elements:?Incorporate interactive features within your bulk messages. This could include clickable buttons for personalized choices, surveys, or links to personalized content. Interactivity adds a layer of engagement that contributes to a personalized experience.

CONVRS TOOL SPOTLIGHT

AI Sentiment & Chat Summary Powered by OpenAI - ChatGPT

This tool provides agents and officers with instant overviews of closed chats, offering valuable insights into customer sentiments and conversation dynamics. It allows you to get quick insights into Closed Chats to efficiently monitor team performance and enhance customer experiences.

Client Interaction Analysis:

1. Sentiment Tracking:?Monitor client sentiments to understand their satisfaction levels and address concerns proactively.
2. Chat Summaries:?Provide quick overviews of conversations to estate agents, ensuring they stay informed about client needs and preferences without going through lengthy chat logs.
3. Tagging Conversations:?Identify and categorize the main topics discussed, such as property inquiries, complaints, or negotiation details.

Stand-out Use Cases and Benefits:

Enhanced Customer Satisfaction

• Proactive Issue Resolution: Address negative sentiments swiftly to resolve issues before they escalate, leading to higher customer satisfaction.
• Personalized Service: Tailor responses and services to meet clients' specific needs and preferences, as identified through sentiment analysis and chat summaries.

Improved Agent Productivity

• Time Savings: Allow agents to focus more on client interactions and less on administrative tasks by automating chat summaries and sentiment analysis.
• Performance Insights: Provide agents with actionable insights into their performance, helping them continually improve their service delivery.

Effective Communication

• Consistent Messaging: Ensure that agents in the same team have access to the same information and context?for client interactions, promoting consistency in communication.
• Enhanced Collaboration: Facilitate better collaboration among team members by providing clear and concise summaries of all client interactions.

Client Retention and Acquisition

• Positive Client Relations: Foster strong relationships with clients by understanding and responding to their emotional cues and feedback.
• Targeted Follow-Ups: Increase the likelihood of successful follow-ups by understanding client sentiments and conversation history, leading to higher retention and acquisition rates.

Data-Driven Decision Making

• Informed Strategies: Use sentiment data to inform business strategies, marketing efforts, and customer service practices.
• Performance Metrics: Utilize summarized data and sentiment analysis to generate comprehensive performance reports for management review.

Learn more about Convrs AI Tools and the quick steps for enabling them on the Convrs dashboard here: AI-Powered Conversations

Discover the true potential of messaging for your business. Start driving?conversations that empower conversions and build customer loyalty.

Book a demo with our team of messaging experts

Sign up for a free, no-commitment trial

MESSAGING NEWS

WhatsApp Business Platform (API): Updates to Rate Cards

Utility Rates – Effective August 1, 2024

Starting August 1, 2024, Meta is reducing the rates for utility messages to remain competitive with other communication channels. This rate reduction aims to encourage businesses to utilize WhatsApp for the entire post-purchase customer journey.

Marketing Rates – Effective October 1, 2024

From October 1, 2024, Meta will be updating marketing rates in select markets. These rates may be adjusted more frequently, up to quarterly, to better reflect the value delivered by marketing messages. According to Meta’s Terms of Service, businesses will receive at least a 30-day notice before any rate changes take effect.

The updated rate cards from Meta can be viewed here: WhatsApp Rate Cards

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Learn more about how messaging enhances marketing and sales results for Estate Agencies. Explore smart messaging solutions built to simplify, enhance, and scale business communications:

Convrs for Estate Agencies