Setting up E commerce Tracking with GA4
Ecommerce tracking with Google Analytics 4 (GA4) is a great way to track the performance of your online store. GA4 allows you to see how people interact with your site, what products they view, and whether they make a purchase. This information can be used to improve your website's design and user experience. In this blog post, we'll show you how to set up ecommerce tracking with GA4.
There are two ways to set up ecommerce tracking with GA4: through Google Tag Manager (GTM) or through the GA4 interface. We'll walk you through both methods so that you can choose the one that's right for you.
If you're using GTM, the first thing you need to do is create a new tag. Select "Google Analytics 4" as the tag type, then enter your GA4 property ID in the "Tracking ID" field. Next, select "Event" as the "Track Type", then enter "purchase" as the event name. Under "Triggering", select "All Pages". Finally, click save to finish creating your tag.
If you're not using GTM, you can still set up ecommerce tracking through the GA4 interface. First, go to "Data Streams" and click on the stream for your website. Next, click on "Configure data collection". In the "Events" section, click on "Manage Events". Then, click on "+ New Event" and select "Purchase" from the list of event types. Give your event a name, then select how you want it to be triggered ( either by all pages or some specific pages). Click save to finish setting up your event.
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No matter which method you choose, setting up ecommerce tracking with GA4 is quick and easy. By tracking ecommerce data, you can gain valuable insights into how people interact with your website and what products they're interested in purchasing. This information can be used to improve your website's design and user experience. So what are you waiting for? Get started today!
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