Setting the Tone for New Board Members: Speak Up from Day One

Many new board members in the private club industry have never served in such a role before. And often, they are surprised by one expectation that surfaces early: they are expected to contribute immediately, even during their first meeting.

At one time, it may have been sound advice for new board members to observe and remain quiet for the first few meetings. However, that’s no longer the case. Today, the pace at which clubs operate and the evolving nature of the industry demand that new board members actively contribute from the start. Let’s explore why this shift has occurred and what general managers can communicate to their new board members to foster collaborative governance from the outset.

1. The New Club Landscape Demands Immediate Contributions

As demographics change in the private club industry, clubs change. Many clubs now offer robust amenities that members frequent as much as the golf course. These changing member demographics require technological advancements, and clubs face pressures to innovate, adapt, and deliver an elevated member experience. Boards, in turn, feel this urgency and require new competencies that didn’t exist a decade ago.

If a new board member is selected for their expertise in specific areas, their insights are critical immediately. Clubs can’t afford to wait nine months or a year to tap into that knowledge. Even if the board member was selected to address a specific gap in expertise, they likely bring a broader perspective that can benefit many areas of governance.

How can club leaders address this? General managers should ensure new board members understand they were chosen for their unique skills and that their input is essential.

2. Effective Onboarding Prepares Board Members to Lead Immediately

A well-structured onboarding process is essential to helping new board members become confident contributors immediately. Many clubs are taking greater care in onboarding new board members by providing detailed briefings to the general manager, club president, and department heads. These introductions comprehensively outline the club’s strategic plan, challenges and goals.

Education explicitly designed for board members of private clubs can get new board members up to speed immediately, helping them understand their roles and responsibilities with accountability.

New board members may also be paired with more seasoned colleagues to gain insights into board culture and operational nuances. Clubs that invest in thorough onboarding can rightly expect new board members to provide value from day one.

How can club leaders address this? Prioritize thorough onboarding processes that equip board members with the information and confidence they need to contribute right away.

3. Building Relationships and Credibility Quickly Is Key

Another critical aspect of early board service is building relationships with fellow board members. Since most private club boards meet monthly, fostering connections outside of formal meetings is essential. Whether through informal dinners, phone calls, or in-person visits, new board members must take the initiative to establish rapport.

Building these relationships ensures that new board members will be heard when it comes time to share perspectives. Mutual respect and trust are foundational to collaborative governance and help avoid misunderstandings that can arise in decision-making processes.

How can club leaders address this? Encourage new board members to actively engage with their colleagues early on, building the trust and respect that allows for effective, collaborative board discussions.

For general managers, helping new board members navigate their first year requires clear communication about the expectations and opportunities that await them. By focusing on immediate contributions, strong onboarding, and relationship-building, boards can benefit from diverse perspectives and foster a culture of collaborative governance.

Heather Arias de Cordoba , is the chief content creator for BoardRoom magazine.

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