Setting Sail against the Tide, Winning 2024

The 2023 Overseas business?summary?and the kick-off?meeting for the 2024 market was held in Jinan on February 17th. Chairman of SDLG, Wang Zhizhong, participated in the meeting via video and delivered an important speech. President Yu Mengsheng attended the meeting and made key deployments. At the same time, Vice General Manager of the company and General Manager of the International Marketing Company, Wang Xiaohui, delivered a speech on the summary of the International Marketing Company's work in 2023 and the actions?in 2024. Attendees included the company's Chief Engineer Chi Feng, Vice General Manager Song Xiaoying, Deputy Director of the Technical Research Institute?Liu Shuqiang, and Director of the Human Capital Development Department Li Qiang. The participants at the meeting were employees of the International Marketing Company in Jinan, while staff on business trip abroad and foreign employees participated online.

?Chairman Wang Zhizhong pointed out that in the coming years, considering the current domestic economic situation, it is expected that the domestic construction machinery industry will still face challenges. Therefore, the International Marketing Company must deeply understand the importance and urgency of developing international markets and take on the responsibility of promoting the company's sustainable development. He particularly emphasized the importance of developing high-end overseas markets and pointed out that the high-end market is still the main market for the export of construction machinery. In order to succeed in this market, SDLG must learn from products with high customer satisfaction in the local market and actively seek opportunities for cooperation with professionals. At the same time, integrating into local culture is also crucial, as it can inject deeper cultural connotations into the brand.?For traditional markets, overseas teams need to clarify tasks and objectives, unite their efforts, and ensure the achievement of the company's business goals. In addition, the chairman demanded that the Technical Research Institute must attach great importance to the research and development of products for international markets, closely integrate with the needs of key markets and customer concerns, and accelerate the introduction of products to the market. Finally, he expected overseas teams to turn pressure into a strong driving force for achieving the company's strategic goals.??

?In the important speech on the development strategy of overseas markets, President Yu Mengsheng reviewed the advantages and disadvantages of SDLG's development in overseas markets in the previous period, and emphasized that in the coming years, the company must give full play to its advantages, make up for its shortcomings, accelerate overseas layout, and deepen market development. Yu pointed out that the main challenge facing the international construction machinery market comes from the competition of the six major Chinese construction machinery groups in overseas markets. To address this challenge, he proposed seven marketing strategies to comprehensively enhance SDLG's competitiveness in the international market. These include precise positioning, focusing on key account business, solidifying service foundations, seizing market share in new energy markets, optimizing channel structure, layout in mature markets of Europe and America, and promoting overseas layout with high quality. In addition, Yu also proposed seven specific requirements around the set goals of overseas sales, including classifying and?quantifying sales targets, and resolutely achieving new breakthroughs in overseas large excavator sales.?

?General Manager of the International Marketing Company Wang Xiaohui briefly reviewed the overseas operations in 2023 and pointed out the current problems and challenges. Combining an in-depth analysis of the global macroeconomic situation and the market prospects of the construction machinery industry in 2024, Wang Xiaohui deployed detailed target plans for sales, market share, service, and the introduction of blank markets in 2024. He also emphasized action measures such as the construction plan for overseas offices and spare parts centers, and risk control. He stated that 2024 is a crucial year for the implementation of the new overseas strategy, and he will lead the international marketing team to work hard, fulfill their responsibilities, and resolutely achieve the company's established goals, contributing to the sustainable development of the company.??

?At the meeting, the staff reviewed the completion of the International Marketing Company's sales plan for 2023, incentivized departments that met their goals, and commended outstanding departments and individuals for their performance in 2023.The signing for the 2024 sales targets went between Mr. Wang Xiaohui and sales region managers, aftermarket responsible representative, marking the official start of a new year's market journey for the International Marketing Company. Sales and service team leader made 2024 action plans reports.?Deputy Dean of the Technical Research Institute Liu Shuqiang shared overseas product plans and research and development technical support programs. Director of the Human Capital Development Department Li Qiang elaborated on support measures such as overseas market talent recruitment and development and ?sales?incentives.?

With courage, dedication, faith, we are determined to win 2024 in the global market.?