Setting a new milestone.

These are troubling times, and like everyone else reading this, our business has been affected by the current crisis. And while it can be very tough to keep your spirits up, it helps when you remember that we are all going through this together.

For the first time in recent history, people all over the world are experiencing the same difficulties to varying degrees which is unique in terms of scale and the impact it has on daily life. Reading the news to stay informed is very important but also not very uplifting. But it’s a completely different experience on social channels. There’s been an explosion of creativity heard the world over as people adjust to the new situation we now find ourselves in. From neighbours coming together by singing on balconies, colleagues working together remotely, celebrities providing free entertainment, and other creative content published in volumes we’ve rarely seen before.

Now is the time for self-reflection, finding creative ways to improve our current situation and planning for time when this crisis finally ends so we come out stronger.

Taking that message to heart, our team decided to turn this challenge into an opportunity and do what we usually do for our clients: we looked at ourselves as a brand and not an agency. We started off with an intense two-day Branding Workshop, an experience that we highly recommend to all companies, large and small. By doing that, we (re-)discovered that we aren’t only a branding agency but a team of supportive, visionary, and creative talents who are indeed a family.

As one of the outputs of the workshop, we created our Brand Identity - we decided to call it our Brand Bible - where we clearly formulated who we truly are, how we speak, and what we look like. Next, our new website started to take shape, followed by the intensive work of our strategists and digital team who set up a massive plan to boost our visibility and show the world that we are still on. We are still rocking, thinking, creating, innovating and hungry for new challenges. This is who we are. A creative, diverse team full of passion.

What we do? We bring brands to life by curating meaningful experiences that fuel the genuine and distinctive journey of every brand. So, you might ask, how was your March in 2020? A month dedicated to our inner soul, full of energy, kindness, and positive spirit.

We wish you all the best on your ongoing journey!

B. 

Here’s our new identity, we’d love to hear what you think: www.brandingrecords.com

#brandingrecords #family