Cancel the Tactical Noise: Introducing GTM Playbooks for Strategic Growth

Why We’re Launching GTM Playbooks: A Strategic Shift CEOs, CROs, and CMOs Need

Over my 30 years in business leadership and specializing in Go-To-Market (GTM) RevOps since 2016, I’ve noticed a growing trend that’s putting businesses at risk: too much tactical noise.

As leaders of SaaS tech companies or other service and product-led organizations, you’re likely inundated on LinkedIn and in your inbox with advice about the latest tools, features, or tactics.

Whether it’s how to implement the newest HubSpot workflow, or how to scrape leads using platforms like Clay.com , the tactical suggestions never seem to end.

But here’s the issue, tools are not a strategy.

Following advice about the latest feature without understanding how it aligns with your overarching business goals often leads to confusion, misalignment, and wasted resources.

That’s why we’ve built the 6teen30 GTM Playbooks, a strategic framework designed for CEOs, CROs, and CMOs who need clarity and direction, not more tactics.

These playbooks are not wild theory, or hacked out of chatgpt, the playbooks have been refined over the last 8 years inside our GTM and RevOps firm at 6teen30 Digital, Inc. the exact same ones we use with our clients.

Tactical Overload Is Clouding Leadership Decisions

You’ve seen it everywhere: LinkedIn influencers pushing the next 'must-have' tool, telling you to try this, implement that.

The HubSpot latest features are overwhelming to say the least, welcome, but still overwhelming with over 800 features release in the last 12 months alone, plus over 200 spotlights at this years inbound2024 conference, every HubSpot Partner has their favorite, flooding our feeds as HubSpots PSA advocates.

Factor in the the rise of Clay and their creator network with enriched data tips, and the ever increasing sales intelligence and signal platforms, all claiming to be better than the competitors as AI funding reaches fever pitch and product releases go into overdrive.

We are all bombarded with endless new 'tactics' flooding our feed. Each of these tips offers value, no doubt, but they often lack context.?

The real danger is that you might adopt them without a clear strategy in place, which can cause fragmentation in your Go-To-Market efforts, which can lead to unwelcome lost opportunity costs, and financial losses pressurizing margins that are already challenged as we all transition from growth at all costs to capital efficient growth!

As decision-makers, you know the stakes.

It’s not just about ticking boxes on tactical execution, it’s about whether these actions move your growth needle.

What’s missing or certainly drowned out by the 'Tactic kings and queens' in the LinkedIn feed is a trusted strategic framework content to ensure that every action you consider and take that your team implements is aligned with your revenue goals, wider business strategy and team capacity, with well informed timing.

Without such a framework to cross reference, you risk being reactive, not proactive.

Interested in what to do in what order?

Download our 12 month GTM and Rev Ops Gantt framework below.

Introducing the GTM Playbooks: Strategy First, Tactics Second

At 6teen30 , we’re cutting through the noise with our GTM Playbooks, a system designed for C-level executives who need to bring structure and focus to their GTM and RevOps initiatives to empower their teams.?

We’re not here to give you more to do, we’re here to show you what to do, when to do it, and why it matters to empower your teams.

Our playbooks aren’t just task lists. They’re blueprints that integrate strategy with the right tactical moves, so you’re always executing with purpose.

Here's what our playbooks will do for you:

1. Strategic Decision-Making: We help you prioritize your actions based on your current business goals, instead of reacting to the latest trend. Every play is driven by a well-defined strategy, ensuring that you’re focusing on what really matters
2. A Structured Roadmap: The GTM Playbooks break down your Go-To-Market journey into a 12-month roadmap, divided into quarterly objectives across 8 areas and almost 40 individual playbooks. Whether it’s inbound, outbound, product-led, or sales-led strategies, product value ladders, GTM motions, financial forecasting, GTM maturity, data or tech audits, we’ll guide you through each stage in a way that aligns with your revenue goals
3. Clarity in a Tactical World: You’ll no longer be overwhelmed by advice from every corner of the internet and the ever increasing 'experts' of the never ending and ever expanding tactical posts flooding your feed everyday. With these playbooks, you’ll know exactly how and when (if applicable) to use tools like HubSpot, Clay, and others in the context of your broader growth strategy
4. Free Outlines and Paid Insights: We’re committed to providing free blog outlines that give you an essential overview of each playbook and you can download the full 12 month framework for free , enough to get started and create an actionable plan. But for those who want deeper insights, step-by-step instructions, our paid versions provide an in-depth breakdown that helps you execute like a pro. Or we will execute it for you as a fractional resource to support your team

Cancel the Tactical Noise - Start Leading with Strategy

This isn’t a tactical guide for mid-level marketers and sales teams, it’s built for leaders who need to take control of their GTM strategy. Our playbooks speak directly to CEOs, CROs, and CMOs who are tired of reactive decision-making.

These frameworks allow you to align your teams, scale effectively, and finally bring clarity to the noise. Each playbook covers critical components, including:

• Who should attend the strategy sessions
• Who should execute the playbook
• Intro to the workshop playbook
• What the objective should be
• Benefits and transformation

We release new playbooks weekly, ensuring you get the strategic support you need as your business evolves.

Ready to Cancel the Tactical Noise?

Tired of chasing short-term fixes that don’t drive long-term growth? Take our GTM Audit , and we’ll help you cancel the noise.

You’ll receive a score on your audit results, followed by a one-on-one free strategy call with our GTM & RevOps experts who will help you understand where to start and make recommendations.

Get started today - stop reacting, start leading. Click below to take the GTM Audit and discover how your Go-To-Market strategy aligns with your growth goals.

In closing I'd like to give credit to Brad Martineau from Sixth Division all those years ago, when I heard him coin the phrase 'Strategy Precedes Everything' how right Brad was and is still today.

PS.. if you need help implementing the GTM Playbook, let me know as we offer a full strategic and execution service to help revenue teams execute the playbooks in your engine room, and supporting your C-suite execs in the boardroom.