Setting The Goals For Your Website Redesign

Has the idea of redesigning your website been on your mind lately?

Revamping is part of every website's life cycle. Your current site’s design, functionalities, and even speed may be outdated and in dire need of updating.

As the Australian marketplace evolves, businesses must adapt and stay ahead of the competition. Whether you are planning a partial or full website overhaul, the first step towards achieving or regaining a stunning online presence is to define clear goals.?

In this post, we will discuss the significance of creating goals for your website redesign and how it may help your business achieve actual results with a refreshed look.?

How to know if you need a website redesign

How will you know if your website needs to be revamped??

Knowing when your website needs redesigning is crucial to ensure that it remains effective, competitive, and aligned with your business goals. Here are some key questions that can help you determine if your website needs one.?

• Is the design outdated?
• Are visitors having a hard time navigating through your site?
• Is it not mobile-friendly?
• Are my conversions decreasing?
• Is its search engine visibility low??
• Are its branding and messaging still relevant today?
• Are you changing your business goals?
• Are users experiencing website downtime??

If you’ve answered yes to every one of the above questions, don’t think twice about rebranding your website!

What your website redesign goals must be

Website redesign to enhance user experience

Another reason to consider redesigning your website would be to improve user experience and allow your visitors to navigate seamlessly.?

You can increase engagement and conversions through ameliorated user experience (UX). by analysing user behaviour and adopting the most effective practises.?

For example, you can lower bounce rates by establishing sensible navigation menus, optimising page loading speed, and strategically placing clear calls-to-action (CTAs) throughout the website.?

Redesigning its visual appeal?

As time passes by, every element within your site won't stand the test of time. As trends quickly change, you will need to keep up and rebranding your website will help you stay up to date.

A website makeover allows you to align your site’s appearance with the brand’s image.?

To create a consistent and visually appealing experience, consider upgrading your colour palette, font, and artwork.?

A well-designed website fosters confidence and credibility among your target audience, boosting the likelihood of visitors becoming loyal customers.

Website redesign for search engine visibility

SEO remains crucial when redesigning your website. If you feel your current site isn't productive SEO-wise, now's your chance to enhance it.?

A website redesign should take into account search engine optimisation (SEO) strategies to ensure improved visibility on search engine result pages (SERPs).?

How can a website redesign achieve SEO benefits??

• Enhances organic search rankings with more optimised website structure, meta tags, and valuable content?
• Drives targeted organic traffic to your website by targeting relevant keywords, optimising page tiles, and improving the overall website structure
• Partnering with a website design and development agency in Australia with expertise in SEO, like the Elephant in the Boardroom, can greatly assist in achieving your goals.

Increasing conversion rates with website redesign

With 61% of website users claiming they won't return to a website after a bad experience, making your website redesign more customer-centric matters more than ever. And with improved experience comes better conversion rates.?

Conversion rate optimisation (CRO) is a critical goal for any website redesign. Your website should guide visitors towards specific actions, such as filling out a contact form, making a purchase, or subscribing to a newsletter.?

By implementing the following on your website, you can significantly increase conversion rates:?

• persuasive design elements
• strategic placement of CTAs
• optimising landing pages?

Retooling its performance

Perhaps, one reason why you're retooling your site is due to its present problems, from accessibility to website speed.?

A website makeover provides a chance to simplify website upkeep while also improving performance. This includes optimising your website's loading speed, integrating caching methods, and guaranteeing browser and device compatibility.?

A fast loading and dependable website not only improves user experience but also helps with its search engine results.

Give your website its deserved makeover!?

Defining clear goals for your website redesign is essential to ensure a successful and impactful online presence. By focusing on enhancing user experience, improving search engine visibility, increasing conversion rates, and streamlining website maintenance, you can achieve tangible results for your business.?

Remember, partnering with a professional website design and development agency in Australia can provide the expertise and guidance needed to achieve your goals effectively. Embrace the power of website redesign and unlock the true potential of your online presence in the dynamic Australian digital landscape with Elephant in the Boardroom!?