Setting Goals
When setting your goals do you make both short- and long-term goals? I would suggest that this be part of your business plan. The old saying, “If you don’t know where you’re going, how will you know when you get there?” rings true. I would also suggest a daily goal, which can be different from a daily plan although they may seem similar. The goal is the motivation to execute the plan.?
When setting goals, I believe one should first look at the big picture, then break it down into smaller parts until you get a daily goal. Your plan should then reflect the ‘how to reach that daily goal. As an example, in choosing my Messages On-Hold business I first looked for a need, the need to market and brand any business. Then I looked at the how, the how to do it. Then I did my homework and found who is doing that now. There are countless numbers of people in advertising, PR, marketing, and branding using every available tool, television, radio, print, social media, direct mail, etc. however, very few in On-Hold Advertising and that became my niche.?
I looked at the statistics from AT&T that told me 70% of all incoming calls are placed On-Hold and I thought, what a huge potential prospect list. Callers placed On-Hold, are captive to a marketing and branding message, what a potential goal mine of increased business for the business being called. Again, according to AT&T, On-Hold Messages help increase sales from 2?% to 5%, well worth the investment. My goal was to seek out decision-makers through personal introductions, referrals from networking with other businessmen and women.?
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Another goal was to create strategic alliances with people that offer phone service both cloud-based and hard-wired. I have added the use of blogging to my daily goal. The purpose of the blog is to inform and educate every type of business as to the benefits of On-Hold marketing and branding.?
Since 1987 HoldMasters, the On-Hold Message Company has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?
Let HoldMasters help you when your business is on the line.