Setting the future of digital and social media marketing research: Perspectives and research propositions I Digital Transformation Research

Undeniably, The rise of digital and social media marketing has taken a huge leap. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein.

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