Set Your Business Apart with a Fast-Food Giant’s Winning Strategy
Ronnell Richards
Author Shut The Hell Up And Sell | LinkedIn Learning Instructor | 2023 Tech Channel Top Influencer | 2024 TA 101 Winner | CMO @ ADI | Founder @ Business & Bourbon | Sales/Marketing Consultant
Crowded markets can feel like a nightmare for entrepreneurs. But here’s the secret: most competitors just follow the herd, competing on price alone in a race to the bottom.
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This is your golden opportunity. Elevating your product or service above the rest with superior quality can attract discerning customers and build long-term loyalty.
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In fact, one of the top fast-food giants in the world used this quality-centric strategy when it first started, allowing it to break away from the pack to become a global household name. Find out which company used this approach in the replay of my LinkedIn Live, full of rapid-fire insight from a lifetime entrepreneur.
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This is the type of insight and nuance I built into my course, Sales Fundamentals For Entrepreneurs. It’s your ticket to entrepreneurial success, now at 50% off with code SELLBETTER — but hurry, this deal ends Monday, May 27th. See you at the top!?
You may have seen the idea going around that cold-calling cell phones is a bad idea — but all that tells me is that the people who think so don't have proper alignment with their prospects.
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When you reach out to someone new over their cell phone, you have to be reaching out to them for a reason. If you can't clearly articulate what's in it for the prospect, they won't be thrilled to take your call — but it's not the medium that's the issue, it's the audience.
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In Shut The Hell Up And Sell , I share my in-depth strategy for creating a database of high alignment and reaching out effectively using the 3 W's. Access this strategy through my SayLess.Academy course or the Shut the Hell Up and Sell book, and watch the results of your cell phone outreach skyrocket.
Happy Hour Highlights
Hang out with Ronnell as he visits bars and restaurants around the world in his travels! This week, we're headed to Santa Barbara, CA to sample the Bananapamu St Boulevardier by The Good Lion. Check out the full review in our Happy Hour Highlights blog to find out his rating!
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Poll Results
Last week, we asked the Business & Bourbon? community this question, and the results are in! This week, we have another question for you: How often do you reevaluate your Ideal Client Profile (ICP)? Let us know your thoughts in the poll linked below!
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A blend of whiskeys from Kentucky, Tennessee, and Indiana, aged 7, 9 and 15 years. Already winning Gold and Double Gold medals at various competitions, the bourbon was released to more states and online on March 25, 2024.
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Get the Book: Shut the Hell Up and Sell shares lessons learned over 20 years in sales and marketing to help you regain the joy in sales.
Exciting newsletter. Can't wait to read your analysis and insights. ??
I help executives in 6 months to scale their business. Boost leadership soft skills 20x times: strong empathy, charism, impact and cohesive vision. By closing energy leaks and elevating their consciousness state.
9 个月Love the engagement. Your content is jam-packed with valuable insights. ??
Unique Subscription based Employee Benefits | Super-serving 1099 Contract Labor | Work Place Misconduct Mitigation | Law Firm & Fraud Investigator Access | Certified Native American-owned Business
9 个月Just left a mtg where USP, our Unique Selling Position, was a hot topic! Great article, and just one more reason to visit my hometown SB CA