Set up your marketing campaigns for success

Marketing is the lifeblood of any business, regardless of the strategies employed—be it word-of-mouth referrals, expansive email campaigns, or creative flash mobs in Covent Garden. Every tactic serves as a powerful method of getting your message out to the world.

But what happens when your marketing efforts get disrupted? Whether it’s a technical issue like a suspended campaign or a compromised email domain caused by sending emails to invalid addresses, it can have serious consequences for your business.

At Recruitly, we understand how crucial marketing is to your success and the potential setbacks that occur when things go wrong. While we can’t control the weather for your flash mobs, we can ensure that your email domain remains protected and prevent your campaigns from being derailed.

We have a built-in safeguard: if your campaign sees an excessive number of bounced emails—whether from invalid addresses, spam reports, or other issues—we will automatically pause the campaign. But don't panic! Our system ensures you're back up and running within five minutes.

Why We Pause Your Campaign: Protecting Your Domain

You might be wondering why we suspended your campaign in the first place. Simply put, we do this to protect your domain from being blacklisted. Trust us—once blacklisted, your emails won’t reach anyone, and you'll face the nightmare of being unable to communicate with your audience.

When too many emails bounce back, Internet Service Providers (ISPs) see this as a red flag. They assume that you're either not maintaining your email lists or sending unsolicited messages. As a result, they might start sending your emails straight to the spam or junk folder—or worse, prevent them from being delivered at all.

Maintaining a clean email list is essential to the success of any campaign. This is why Recruitly offers an integrated solution designed to keep your email lists pristine and your campaigns safe.

NeverBounce Integration: Ensuring Clean Email Lists

At Recruitly, we’ve partnered with NeverBounce, a third-party email validation tool that scrubs your email lists, eliminating invalid or outdated addresses before you hit send. This simple integration ensures that your emails are delivered to engaged recipients, improving both deliverability and engagement.

Here’s how you can seamlessly integrate NeverBounce into Recruitly:

1. Log into your NeverBounce account.
2. Ensure you have enough email credits for the validation process.
3. Select "Integration" within the NeverBounce dashboard.
4. Copy your API key.
5. Go to the Recruitly marketplace and install the NeverBounce integration.
6. Input your API key.
7. Select your marketing and sequence emails to activate maximum protection.

Once the integration is set up, you can confidently build your marketing list, create engaging templates, and send out campaigns knowing that all email addresses have been verified and cleaned. This minimizes the risk of campaign suspension due to invalid email addresses.

Tips for Avoiding Spam Reports and Maximizing Engagement

To further protect your emails from being marked as spam, follow these best practices:

• Regularly update your contact lists. Keeping data fresh helps reduce bounce rates and improves deliverability.
• Always include an easy-to-find unsubscribe link. Giving your audience the option to opt-out shows transparency and builds trust.
• Create engaging content. Compelling copy encourages recipients to interact with your emails, reducing the likelihood of spam reports.
• Avoid complex HTML or coding tricks. Simple, clean designs are easier for email servers to process.
• Optimize your subject lines. Avoid words and phrases that trigger spam filters like "free," "offer," or "urgent," and limit exclamation points and ALL CAPS.
• Steer clear of using a single large image in place of text. This is a common red flag for spam filters, so always balance your visuals with meaningful content.

By following these steps and utilizing the NeverBounce integration with Recruitly, you’ll ensure your email marketing campaigns run smoothly, your domain stays healthy, and your business continues to thrive.