Set up a successful SEO strategy in 2019?
David Gervel
Owner at digital company in Mauritius Mauseo & International Real estate Consultant
Long-term work, meticulous and research, good SEO of a web site or its pages requires patience. Google's algorithms constantly evolve at the rate of different updates, each time with new criteria to follow.
Authority of your domain name
This is certainly the most complex aspect to develop. Your brand must have authority, and your domain name is even given a score of 100. This score will increase according to the links that point to your site, but also according to the age of your domain, etc. Thus, this score will increase naturally if we talk about your brand in media, on forums, or in videos.
Trust
Can we trust you? Are you credible? Certainly. However, if your site does not offer secure browsing, does not display legal notices, and is not developed for mobile ... you may lack credibility in the eyes of Google and those of your users.
Secure your site
The transition to HTTPS must be performed for all sites. Google has already begun to promote the SEO sites that made the transition, and this will increase.
Do good marketing
Each marketing channel could go beyond the concept of SEO. Doing marketing is knowing how to work and value your customer opinions. This is placing trust marks on its product pages. It is to follow the performances of its campaigns and to analyze the evolution of the searches carried out on Google after their diffusion.