The set up

The set up

This newsletter is for 3 groups:

  • the investor
  • the person who is thinking about becoming an investor
  • the person who wants to improve their ability to read and exploit change

It will address 3 questions:

  • what are the mechanics of change?
  • what are the mechanics of trends?
  • how can we spot the investable trend?

Arch Woodside

Professor of Marketing at Boston College (retired)

2 个月

Grant, May I contact you be email? I would like to invite you write/publish a brief essay for Volume 1 of a new international journal. The journal is to be focused on marketing and social experiments. You can reach me at [email protected]. Thank you. Arch

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Jorge Rodriguez

Innovation Consultant, Founding Partner at Los Rethinkers. Expert in Education and systems innovation, service design and design thinking

2 个月

Professor McCracken, a Big Fan of your work and your books, I owe you the revision of the article you sent me right before the pandemic ( sorry, it was kind of a mess at that time) and a conversation about Design Thinking and Innovation. Hope we can meet soon. All the best with the newsletter

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