?? Set Up Custom Redirects In WordPress: Fix 404s & Improve User Experience ????

Broken links and outdated URLs hurt your SEO and user experience. Custom redirects help keep visitors on track by guiding them to the right content. Whether you’re fixing 404 errors, redirecting old URLs, or handling post-migration changes, let’s explore how to implement custom redirects in WordPress! ??

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?? Fix Broken Links: Prevent users from landing on 404 error pages.

?? Maintain SEO Rankings: Preserve link equity when URLs change.

?? Improve Navigation: Seamlessly guide users to updated or relevant content.

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?? 1. Use A Plugin (Easiest Method) Install Redirection or 301 Redirects to manage URL changes effortlessly from the WordPress dashboard.

?? 2. Redirect Using .htaccess (For Apache Servers) Add this to your .htaccess file to redirect an old page to a new one:

Redirect 301 /old-page/ https://yourwebsite.com/new-page/        

?? 3. Programmatic Redirects In functions.php Automatically redirect users in your theme’s functions.php:

add_action('template_redirect', function () {  
    if (is_page('old-page')) {  
        wp_redirect('https://yourwebsite.com/new-page/', 301);  
        exit;  
    }  
});        

?? 4. Redirect Users After Login Send users to a custom page based on their role:

add_filter('login_redirect', function ($redirect_to, $request, $user) {  
    if (isset($user->roles) && in_array('subscriber', $user->roles)) {  
        return home_url('/dashboard/');  
    }  
    return $redirect_to;  
}, 10, 3);        

?? 5. Handle 404 Errors With A Custom Redirect Redirect all 404 errors to the homepage or a specific page:

add_action('template_redirect', function () {  
    if (is_404()) {  
        wp_redirect(home_url(), 301);  
        exit;  
    }  
});        

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?? Scenario: A company restructured its blog, resulting in outdated URLs.

? Solution: Used 301 redirects to point old blog posts to new versions. ? Result: Prevented traffic loss and maintained SEO rankings.

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?? Too Many Redirects: Avoid redirect chains, as they slow down loading times.

?? Using 302 Instead Of 301: 301 is a permanent redirect; 302 is temporary—use them wisely.

?? Forgetting To Test Redirects: Use tools like Google Search Console or Redirect Checker to verify your changes.

?? ?????? ??????: Set up wildcard redirects (RedirectMatch) to redirect multiple URLs with similar patterns.

?? Found this helpful? Share it with your network and help others manage WordPress redirects effectively! ?? ?? Follow Ali Ali for more WordPress, SEO, and backend development insights. Let’s build better web experiences together! ??

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