Session 8: Tips and Strategies for Marketing an Appellate Practice

This post features the video and slidedeck for the eighth and final lecture in my Appellate Practice and Procedure course. The presentation appears below.

Appellate law can be a very difficult practice area to break into. Because legal writing ability is an absolute necessity, those with law review and judicial clerkship experience have an advantage. After that, the major keys to success are getting the word out about who you are and what you're doing, developing relationships with lawyers and others in a position to refer cases to you, and doing good work.

Acceptance of social media as a legitimate marketing tool has changed the face of legal marketing. Focused blogging and social media efforts can pay huge dividends to someone just starting out, but they won't replace traditional marketing techniques entirely. Face-to-face networking helps reinforce relationships developed through social media, and vice-versa. The trick is to position yourself as an expert, engage those likely to need your services, and offer something of value without overtly selling yourself.