Session 6: Where I cheat a bit and the #AI world changes even more… but my business idea doesn’t.
Dan S?dergren
Inspirational professional keynote speaker / trainer and author about the #FutureOfWork, #Technology and #AI Hire Dan as an inspirational #keynotespeaker / corporate trainer or as your private workshop provider.
Thanks for following my adventures. If you haven’t and you are joining us “half way”. Then?
Here’s what has happened so far..
Session 2: in using #GPT4 as a business adviser and where things slow down…And it’s all my fault…?
Session 3: Where things get very funky, very quickly and I have a #SuperPrompt
Session 4: In my #AI led adventures with #GPT4 as my side hustle #marketing adviser.?
A summary of all these sessions are at the bottom of this blog...
So have a look at that if you are catching up on the rest and want to do some quickly…
Either way as someone that has started or co-founded 9 different businesses...
So far I know…?
Now the real work begins.?
And This is where I had to cheat a little. As due to personal work loads with family life and Your FLOCK instead of doing an hour a day I did as much as I could during the week and then more at the weekend. Which didn’t really change the results which were different for each daily theme.??
Market Research and Content Planning
I successfully used Google Trends and UberSuggests to work out my keywords for the? public speaking training course idea. Which are:?
I then used Feedly and Reddit to investigate this more.?
Content Creation
I used CPT4 and Typing Mind to create a persona to write several articles for my blog posts. Not only for the new website but also for my www.dansodergren.com site. I then used Lumen 5 to create some videos from those blogs. I also used Canva to start to design some infographics and visuals for your content. I was not good at this…?
Course Development and Improvement
The AI suggested I used Google Slides to create and update presentation slides for your course. But instead I used an AI machine called Gamma - and got some very cool results with this. And then I went on to YouTube to research and gather inspiration from other public speaking courses and tutorials. Which was really helpful and eye opening. As the results from my own market research also came back.?
Not only on the name of the course.?
But also the course itself.?
The Course Market Research:?
We found that the following type of course is what our audience wants. And so we ranked their desires:?
We also know that they want the training course to be:?
So the rest of the time was spent on:?
Networking and Relationship Building:
Where I used LinkedIn to connect with industry professionals and potential clients. Doing some more market research on the name of the book. And giving the book away for free and creating a couple of sales.? I then used Twitter to engage with your audience and follow industry influencers. Which is where fellow futurist and professional speaker Tom Cheesewright agreed to do a foreword for the book. But whilst networking on Twitter I realised I might need a new twitter handle for the business. For now I have simply changed the focus of my personal account. I then went to Reddit : and read and participated in a couple of public speaking and business-related threads and communities. Which again showed me the relevance and need for the community aspect of the public speaking course.?
Business Development and Marketing
This is something which I think is a bit too early in the day for. On the journey of the business idea but as the machine asked me to do this so I used Mailchimp to create a new mailing list - partly from my personal one and then used GPT4 to create a new email marketing campaign to and reach out to potential clients for the course. I then used Buffer to schedule and manage my social media posts. Again realising that we probably do need a new social media page for this project - so I started this on Facebook.?
Personal Development and Learning
I investigated Coursera and looked into different online courses I could take. But instead of taking an online course related to public speaking training or business management. I have opted for one in AI. As I know this will be education I can use.?
I also read up about the industry in Medium and got inspired by the educational talks on public speaking and business management in TED . So much so that I remembered my own TedxTalk about the future of work . Which I did almost a year ago.?
The book relaunch:?
So we are going to launch the 2nd edition of the book - now with an amazing foreword by Tom Cheesewright .
And give away 100 more copies of it from Monday 24th April.
Which links us into the idea of the book and the business.?
The book itself is a gift for people that want to come on the course, it’s also a lead magnet on the website so we get more email addresses AND it’s potential content for our blogs etc.?
It can also be broken down and the key parts be used in our social media content online through Twitter and Linkedin.?
The course is the main thing and so this is what I started to build with GPT4 next.?
But this is where I came unstuck. Luckily the machine did not and created the following for me. I guess my point here is that - is this GOOD content for course? I know good marketing and good business advice. But even though I am a trainer - and most of my family are teachers (and I did half a PGCE in teaching and I have teaching experience and have even written courses and a whole curriculum before in my past.?
Would I know if this was a good course structure with the types of learning outcomes that people want. And would be happy to pay for it??
The course content:?
Module 1: Introduction to Public Speaking and Overcoming Stage Fright (Weeks 1-2)
- Understanding the importance of public speaking
- Identifying different types of public speaking
- Recognizing and managing stage fright
- Techniques for building confidence
- Breathing and relaxation techniques to calm nerves
- Focusing nervous energy on positive outcomes
- Interactive group exercises to build self-confidence
Module 2: Developing Effective Speech Content and Delivery Techniques (Weeks 3-4)
- Crafting a compelling message for maximum effect
- Structuring your speech for maximum impact
- Utilizing storytelling and examples
- 10-point checklist for preparing to speak in public
- Weekly speech writing and delivery practice sessions
Module 3: Using Body Language and Voice to Enhance Your Message (Weeks 5-6)
- Mastering gestures, facial expressions, and posture
- Using eye contact effectively
- Common mistakes and pitfalls in body language
- Correct posture and breathing techniques
- Communicating with confidence and clarity using your natural voice
Module 4: Engaging and Interacting with Your Audience (Weeks 7-8)
- Understanding your audience
- Techniques for engaging and connecting with your audience
- Encouraging and managing audience participation
- Role-play scenarios with audience interaction during group Zoom calls
Module 5: Handling Questions, Feedback, and Presentation Preparation (Weeks 9-10)
- Preparing for questions and feedback
领英推荐
- Techniques for addressing questions and feedback effectively
- Turning challenges into opportunities
- Transcending false beliefs and banishing fearful thoughts
- Fully preparing for a presentation, whether for a small group or large auditorium
Module 6: Tapping into Your Unique Personality and Developing Confidence (Weeks 11-12)
- Tapping into your innate, unique personality, creativity, and authenticity
- Opening your speech with impact and confidence
- Building or rebuilding self-confidence through interactive group exercises
- Weekly individual practice sessions to hone skills and build confidence
Module 7: Improving Your Presentation Skills through Practice and Feedback (Weeks 13-14)
- The importance of practice and self-reflection
- Giving and receiving constructive feedback
- Peer review and feedback sessions during group Zoom calls
- Personalized one-on-one feedback sessions with the instructor
The Half-Day Workshop and Certification Ceremony (Week 15)
- Recap of key concepts and strategies
- Final interactive group exercises
- Simulated speeches with feedback from peers and instructor
- Personal action plan for continued improvement
- Certificate of completion and celebration of achievements
By the end of this 90-day course, attendees will feel empowered and equipped with the skills to become amazing public speakers. They will have had the opportunity to practise their newly acquired skills through a mix of online and offline activities, group discussions, and simulated speeches, ensuring that they are prepared to confidently deliver impactful presentations in any setting.
The question is whether people will pay for this and that isn’t something the machine can’t answer. But one more thing the machine CAN answer is taken from our first session. ?
The prompt?
For the business - Unleash Your Inner speaker - see here. The business is one that helps people become better at public speaking with a book and then a course for ￡479 for professional woman to learn from Dan - so please give the advice knowing this to be the case. For this ￡1000 budget, 6-hour per week business, identify the top 3 time- consuming tasks and recommend appropriate automation, outsourcing, or streamlining solutions to optimise efficiency.
The answer was:?
“1. Marketing and promotion: Reaching out to potential clients and promoting the book and course can be time-consuming. Focus on cost-effective marketing strategies like content marketing, social media promotion and targeted email campaigns. Use marketing automation tools such as Mailchimp or ActiveCampaign for creating and scheduling emails.
2. Course content creation: Developing and updating course material can take up a significant amount of time. Consider outsourcing the creation of some course content, like video editing or graphic design, to freelancers on platforms like Upwork or Fiverr, who can produce quality work with a quick turnaround time.
3. Sales and client onboarding: Automate and streamline the sales process and client onboarding by using tools like Teachable or Thinkific to host your courses. These platforms handle sales transactions, user registrations, and provide a user-friendly interface for managing course materials.
By focusing on these areas and optimising your time and budget, you'll be able to grow your business more effectively, reach more clients, and improve the overall efficiency of your public speaking company.”
So this bit was interesting as I didn’t know the tools of Thinkific or Teachable and so will investigate them. The other tools I did know and was already using as the machine had advised this previously. Which shows one of the limitations of using GPT4 like this without it having a memory inbuilt into it.?
Which is, of course, what people are now, doing and building.. It was also interesting to note that the previous idea that the machine had given me on creating partnerships with individuals and organisations in the public speaking training world has also now happened.?
New Partners.?
With myself now being represented by Pomona Partners . A brand new public speaking agency with other great public speakers on their books. Like:?
and even me Dan Sodergren
And many, many more…
So this is what the AI suggested I do to forge meaningful partnerships or collaborations within the public speaking training industry to scale my business with a ￡1000 budget and a 6-hour weekly commitment:
1. Identify potential partners: Make a list of businesses or individuals within the public speaking training industry that could complement your services. Look for companies offering related courses, corporate training programs, or professional organisations and associations focused on communication skills.
2. Research each potential partner: Get to know more about each potential partner. Understand their products/services, target audience, and past collaborations. Identify their strengths and how a partnership can benefit both parties.
3. Develop a tailored proposal: Design an attractive partnership proposal for each potential partner, highlighting the mutual benefits and synergies. Be specific about how each organisation will benefit from the partnership, whether it's by sharing customer bases, creating joint marketing campaigns, or co-developing content.
4. Outreach: Start reaching out to potential partners via email or LinkedIn, introducing yourself and your business. Share the tailored partnership proposal you developed earlier, and ask for a meeting to discuss the collaboration further.
5. Networking: Attend industry events, workshops, and conferences to expand your network and make personal connections with potential partners. Regularly contribute to online forums and social media groups related to public speaking and training to establish your presence in the industry.
6. Follow up and nurture relationships: Building partnerships takes time and persistence. Follow up with potential partners, update them on your progress, and maintain regular engagement to establish a solid relationship.
7. Establish agreements and collaboration terms: When both parties agree to collaborate, solidify the partnership by outlining the collaboration terms in a formal agreement. Clearly define each party's responsibilities, revenue-sharing structure, and how the partnership will be evaluated and reviewed.
8. Track and evaluate the partnership: Regularly evaluate the progress and impact of the partnership to ensure that it's delivering the desired results. Communicate openly with your partners and adjust the collaboration as needed to make improvements.
I think we can say I have done that. As much as I can so far. So the thing for the next session will be…
How do we …?
"Outline a customer-centric pricing and sales strategy that maximizes profits, enhances customer acquisition, and fosters customer retention for my [chosen business idea] within my budget and time constraints."
The summary of the sessions so far:
Session 1.?
1) The author, inspired by others and GPT-4, decided to let the AI become the CEO of their new idea.?
2) The business concept was narrowed down to public speaking and communication, capitalising on the author's experience as a TEDx speaker.?
3) The AI was tasked with scraping data from www.dansodergren.com to identify potential business ideas requiring minimal time and resources.
Session 2.?
1) The author found that the process slowed down due to his own faults,?
2) GPT-4 previously provided advice on promoting their project on social media,?
3) Despite some struggles, the author continued to work on the project and sought new advice from GPT-4 regarding their business idea in public speaking and communication.
Session 3.?
1) The author asks GPT-4 to select ideal board members for his business venture.?
2) GPT-4 suggests a super board lineup including Seth Godin (marketing genius) and Daniel Priestley (for focus and business growth).?
3) This creative approach to seeking advice from GPT-4 demonstrates the versatility and potential benefits of AI for business planning and decision-making.
Session 4.?
1) The author consults GPT-4 for help with a marketing strategy and creating content for the venture.?
2) The AI bot's input has been instrumental in shaping the direction of the project from its inception.?
3) The author emphasizes the importance of using GPT-4 as a resource to streamline the marketing process and generate creative ideas for the side hustle.
Session 5.?
1) #AgentGPT provides users with various applications such as data analysis, content creation, and research assistance.?
2) Exploring the potential of #GodMode , an advanced version of GPT-4, enables the author to dive deeper into AI assistance for his side hustle.?
3) Utilizing the benefits of GPT-4 and its rapidly evolving capabilities, the author looks forward to making further progress with his business idea.