Serving Up Experience - June '24

FIVE THINGS to broaden your experience this month.

1. SUMMER GAMES. Having fun, staying cool.

The state of gaming is a bit chaotic right now, with recent game developer studio closures, strategy shifts and a rumored new console on the horizon. Although production costs of AAA titles are rising and mainstay exhibitions like E3 have lost some of their posture, June is still the month of exciting announcements, but in ever-evolving ways. Gaming, streaming and Esports are more popular than ever, globally, like our work with Riot Games, George P. Johnson - Korea and OS Studios - A Project Worldwide Agency .

2. LET THE MUSIC PLAY. Summer concert season is here.

We will be listening with intent ears to all the exciting, unique musical experiences that this summer’s concerts have to offer. Crowd favorites like Justin Timberlake, Missy Elliott, Megan Thee Stallion and Metallica are just the tip of the talent alongside annual lineups at CMA Fest and Bonnaroo. What shows and music festivals are you excited to experience this year?

3. PRIDE. Showing up authentically.

Pride is a time to be proud and — for brand leaders — a time to be prepared. Follow sister agency Praytell ’s infinite wisdom for brands that want to activate during Pride Month: “Pride is an awesome month to step up, but it isn’t the only time to recognize and celebrate the LGBTQIA+ community.”

4. THE POWER OF PROJECT. A creative alliance for the ambitious.

Recently at our annual Project Worldwide round up, we got a chance to check in with all the incredible movers & shakers from our sister agencies. We are a unique network unlike any other with a lot of leadership to share. DARKHORSE kicked-off summer a few months early. Platinum Award-winning NOMOBO continues to broadcast every major show, beautifully. G7 Entertainment Marketing provides the scoop on finding the RIGHT talent to amplify your events. ARGONAUT is a proud new member of Indie Agency News’ Wall of Fame. Partners + Napier sheds light on the many elements that make the biggest experiential impact. Raumtechnik Messebau & Event Services GmbH is creating points of passion all throughout Europe. You might have recognized a recent ad campaign or two from Ex Award winner, Motive: A Project WorldWide Agency . Shoptology is staying on top of customer experiences with their #BreakThruBrowser retail insights. Wondersauce is gifting the agency wisdom we all need to hear from time to time. And JUXT is a recent Event Marketing Award GOLD Winner in #sustainability. So whatever your experiential needs may be, you’re surrounded by world-class talent, strategic partners, the right technology and infinite, global collaboration to realize your wildest experiences.

5. ONE-TEN. One-GPJ.

Every year on Flag Day (June 14th) GPJ celebrates the longevity and enduring success of our agency. But that success is impossible without the best clients who trust us day in and day out to get things done. And this year is a big one: 110 years delivering the most innovative experiences throughout the world. GPJ is strategically and expertly positioned to lead the industry for a new decade. Keep to our socials as we celebrate all the exciting things to come.

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