Serving Up Experience - July '23

Here are FIVE THINGS you need to know in July.

1. BIG NAMES SKIP #SDCC .? Getting back to the basics.

Entertainment juggernauts like Marvel Studios, Netflix, Lucasfilm, Sony Pictures, HBO and Universal are noticeably absent from this year’s San Diego Comic Con panels. Factors like the WGA writers’ strike and now the SAG-AFTRA strike have left the schedule unexpectedly soft . Normally a frenetic time of star-studded announcements and FOMO-worthy reveals, perhaps this is an opportunity to revisit what made SDCC so fun to begin with: real fan connections and thoughtful experiences that foster community engagement. As one long-time attendee and comic artist states: “It was fun then, it will be fun now.”

2. THE #EXPERIENTIAL BOUNCEBACK.?What to expect from brand executions in 2H 2023.

What are the biggest trends around experiential that we'll be riding this summer? And what KPIs do clients now expect from experiential campaigns? There’s a podcast for that .

3. EXPERIENCING ‘AIRPHORIA’. Nike and Fortnite step back into immersive marketing.

Nike announced the launch of its newest immersive gaming experience, Airphoria, last Tuesday that operates within Fortnite. This collaboration is another opportunity for the brand to seek authentic ways to deepen its connection with fans and bring consumers into Nike’s digital ecosystem. What this means and more .

4. #GENERATIVE #AI .?What did we learn about AI from Cannes Lion 2023?

Generative AI is having a moment , with takeaways abound. At this year’s Cannes Lion, GPJUK helped bring The Weather Company’s story to life, showcasing the deep insights powered by Weather data. Using generative AI prompting, we tapped international artists to take a prompt and interpret what they imagined. This powerful experience examined how weather affects every person and business on the planet, every day.

5. EXPERIENCE FUTURES. New #strategies for a new normal.?

Audience values are changing; market pressures are driving a need for experiences to evolve. As new values and enhanced expectations collide with increased pressures, new shapes and forms of experience are emerging. Join us as we unravel five futures that exemplify where #experiencemarketing is headed in 2023—and beyond.

We also recently activated several amazing client experiences across the globe. Let's take a look !

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