Serving Up Experience - January '25

THE WORD ON EXPERIENTIAL.

This month: (A)bstract (I)deas into tangible reality.

#CES2025 is here, and GPJ is on the ground in Las Vegas!

Our teams are hard at work with our clients, creating groundbreaking tech experiences that showcase their innovation. This year, the buzz around AI is undeniable. Citing our researched trends from 2024, AI is making a turning point—and at CES, we're seeing the slide from the hypothetical to the practical.

INVESTMENT. Companies are no longer just talking about AI; they are actively implementing it to solve real-world problems, drive efficiency and gain a competitive edge. GPJ clients like Cisco, Google and IBM have already begun showcasing the transformative power of AI in addressing practical business challenges. For CES 2025, AI is the main headliner, demonstrating potential for AI-powered sustainability, digital health advancements and smarter mobility solutions.??

What this means for you: Key differentiation. Understanding where AI can fit into your strategy is the key to unlocking its full potential. This isn’t just a tech shift; it’s a cultural and operational transformation that sets brands apart.

AGENTS. It’s not just Siri or Alexa reading off the weather anymore. Intelligent co-pilots and assistants are reshaping the workplace by automating tasks, streamlining workflows, and enhancing human creativity. Companies like Salesforce, Workday, and Microsoft are redefining productivity with AI tools that deliver measurable ROI.

What this means for you: Endless opportunity. We are living and breathing amazing real-time use cases, and now’s the time to get experimental and explore the possibilities. GPJ’s Creative Technology teams help clients bring their tools to life through compelling engagements that bridge the gap between brand and user.

POWERED-UP. Creating unforgettable brand experiences is both an art and a science. Decoding consumer behavior and pairing it with the right tools and strategies requires more than just algorithms—it demands the nuanced insight and creativity that only humans can provide. But the insights and data output only get better every day. Imagine a pop-up experience tailored to individual interests or an exhibit that adapts content in real-time based on attendee behavior.

The result? More fully connected experiences that seamlessly blend digital and physical worlds, fueled by the feedback loop of AI:

More data → Better insights

Better insights → Enhanced experiences

What this means for you: Reliability. As your experiential partner, we put fundamentals over fads. We are entrusted to approach any technology with intentionality, responsibility and ethics. Every tool we use, every experience we design is rooted in creating value for you. Everything we plan, everything we imagine, everything we create, everything we deliver … Is in service of EXPERIENCE.

GPJ is the world’s leading strategic experience marketing agency. Whether you’re starting your experiential journey or looking to take it to the next level, we’re here to guide you.

Here’s a quick look at some of our end of year global experiences we activated with our clients.

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