Serving Up Experience - August '24

FIVE THINGS to broaden your experiences this month.

1. OLYMPIC-SIZED EXPERIENCES. Brands showing up to compete.

We're one week into the 2024 Summer Olympics, and there have been enough headlines to fill whole news feeds 10-times over with triumph , determination and controversy . Where we're paying particular attention is how brands are using the global stage to impart meaningful engagement and purposeful storytelling, like our client work with Alibaba Cloud . We're on the ground in Paris and love seeing all the experiential activity and inclusive design throughout the competition.

2. 2024 ESPORTS WORLD CUP. Gaming the excitement.

Not as prominent as the Olympics, but just as important is the inaugural Saudi Arabia-hosted 2024 Esports World Cup. Viewership and in-person attendance has blown away expectations , a milestone for the soaring popularity of esports and crowd-favorite franchises like PUBG: Battlegrounds, Apex Legends, Call of Duty, Street Fighter and FC24. And the global fervor for our favorite gaming franchises and league competitions is only growing. The Esports World Cup continues through August 25, wherever you watch your favorite streams.

3. PICKLEBALL. A new way to network.

Time to put away the 9 iron and reach for your paddle. Pickle ball is reaching peak social status dominating suburban communities, entertainment complexes, rec centers and retail remodels , with new establishments cropping up every month . Hot on the tail of the fastest growing US sport are all the ways the game is bringing people together and rolling out experiences in unexpected ways . It's also spinning off fresh opportunities for brand partnerships .

4. WALKING THE WALK. Certified responsibility.

The George P Johnson Germany team has much to celebrate, becoming our first entity to achieve ISO 20121 certification for Sustainable Event Management! As we expand our perspective beyond our corporate boundaries, the scientific evidence is clear: our current global efforts towards sustainable development fall short. We need orchestrated and unprecedented change across industries and countries, leading to a new collective consciousness about our role on this planet, and GPJ is taking those steps NOW. Learn more about the ISO certification and what it means for our clients and industry.

5. PREPARE FOR IMPACT. Rethinking the impact of your experiences.

George P Johnson Australia & New Zealand commissioned fresh research to explore the role of experience marketing in the marketing mix, as well as the business and commercial impact experiences have. All the findings have now been captured made available to you in our latest report – Prepare For Impact: Do live experiences really drive business results?

Here's a quick look back at some of our global experiences we activated in July with our clients.

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