Serving the Underserved Hispanic Market

In this insightful episode, Vikram and I sit down with Jason Galaz, a seasoned realtor and team lead based in Tennessee. Jason has broken new ground by creating the first-ever Spanish-speaking home search app, aimed at empowering the Hispanic community—a group that is often underserved and at risk of being defrauded in the homebuying process. Together, we explore the unique challenges faced by Spanish-speaking homebuyers and the transformative impact of providing equal access to real estate resources.

Here are the main takeaways:

1. The Power of Serving the Hispanic Market: Jason discusses the significant challenges faced by the Hispanic community in the U.S. real estate market, including being the most defrauded group of homebuyers. He highlights the urgent need for resources tailored to this demographic and shares his journey in creating the first and only Spanish-speaking home search app to address this gap.
2. Building a Platform for Spanish-Speaking Realtors: Jason emphasizes the importance of providing a platform where Spanish-speaking realtors can be easily found by homebuyers who need their services. This initiative is not just about real estate; it's about fostering trust and creating opportunities within the community.
3. Cross-Pollination of Industries: Drawing on his background in promoting music festivals, Jason shares how he applied those skills to real estate marketing. He explains how cross-pollination between industries has helped him build a unique and successful real estate brand.
4. Building Strong Teams and Communities: Jason outlines the importance of having a solid team structure, clear core values, and leading by example. He encourages real estate agents to be open, transparent, and genuinely present for their clients, which is key to building strong communities.

If you're a real estate professional looking to better serve the Hispanic community or eager to learn how to apply cross-industry strategies to your business, don't miss this episode! Subscribe, share with your network, and join the conversation on how we can create a more inclusive and supportive real estate environment!

Watch on YouTube here: https://www.youtube.com/watch?v=YwMNEnEhBK8&t=1s

Listen on Itunes here: https://podcasts.apple.com/us/podcast/serving-the-underserved-hispanic-market-jason-galaz-ep-252/id1673558701?i=1000665909866

Listen on Spotify here: https://open.spotify.com/episode/5zynlLlFW8EIruVnLZrgeP

Follow the podcast here: https://linktr.ee/thereagentpodcast

CEO at Sheridan St.

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