Serving By "Selling" Something Superb

Did you know that creating the greatest possible impact comes from connecting deeply with people — and serving by "selling" something superb — that will change their business and life?

(You can use the word "offer", or "invitation", or something else if you choose).

It all starts with your communication. From the first moment that someone encounters your content...

So keep having a conversation, where you care as much about what you say as the person you’re speaking with.

There’s one goal: to cultivate and develop relationships…whether it’s with your audience, prospective clients, stakeholders, or affiliates.

And when relationships come from authenticity and integrity, amazing things happen.?

There is an experience of real connection.?

There is an opportunity for knowing, liking, and trusting, on both sides of the relationship.

There is also an opportunity for creating transformation while creating income.?

BECAUSE MORE PEOPLE SAY YES!

You can help people remove the blocks that keep them from reaching their goals and achieving their dreams.

More importantly, these are the foundations of human connection that can help remind everyone that we’re all in this together.?

And when people recognize that this is about each one of us, then there is compassion and mutual support for everyone’s highest good and success.

Case Study

ROLAND IS AN author who is doing his marketing with a heart. It’s transformed how he creates content and speaks with people…which has brought him more business, satisfaction, and fulfillment.?

“It’s a conversation that benefits everyone,” he began. “Instead of doing “marketing” and “selling” (which I used to hate), I shifted my perspective.?

“I committed to having authentic conversations (through one-on-one dialogue, group interactions, and speeches…as well as written, audio, and video content). My goal: to communicate in such a way that I serve people, serve myself, and create the highest and best possible results, without being attached to a specific outcome.?

“Because what happens is often better than I’d ever imagined.

“The results are stupendous!

“I’ve developed relationships with partners that have allowed me to serve more people than I ever thought possible.?

“I’ve created a space of mutual respect and trust. It’s given my clients the confidence to step outside of who they think they are.?

“It’s in this space that people can get unstuck and make positive changes that last a lifetime.

“I’m grateful to be able to share what I love with the world while making more money, which has transformed my business and my life.”

"And WOW, my book was clutch in making all of this happen!"

The Revolution In Selling IS Service?

SELLING IS SERVICE when you have the right intention and what you offer will help people.?

Your offer is not just the price.?

It’s the relationship…the conversation…the influence and sales process…what you’ll deliver…articulation of the results…and empathy with your audience.

It’s acknowledging people’s pain, reconnecting them with their desires, and supporting them with the logical and emotional elements of their decisions.?

It’s addressing all the concerns, objections, and reasons that they may have for not investing in your product or service.

Then, when they’re relieved that they finally found someone to help them, when they know they can trust you…

…when they believe in your ability and in what you offer…

…when you’ve helped them understand the value and the results they’ll get… that you’re available to support them…when you’ve shared your “no risk” guarantee…then just imagine…

…what people will feel like, knowing they will finally be able to accomplish something they’ve been waiting for but haven’t been able to (until you came along)…

…what a relief that is!

Selling is service when you (compassionately and ethically) take people through a process of influence in a way that supports them, and will change their lives.

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A great way to make it easier to serve is by getting your book done (before the summer)! Starts May 2.

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Photo: Chris Barbalis via Unsplash