ServiceNow focuses on iPaaS with IntegrationHub and Flow Designer

The ServiceNow platform is growing each year and the company’s focus is becoming ever wider. During Knowledge 2020, ServiceNow’s digital event, we noticed how much attention was paid to the IntegrationHub and Flow Designer.

The market for integration platforms is growing rapidly. More and more companies are opting for multi-cloud and multi-vendor solutions instead of one system of record. This gives companies an optimal application experience, but at the same time also different data silos. To prevent this from happening, all these solutions need to work together and integrate so that data can be exchanged, this should ensure the best user experience in the various applications and more intelligence by bringing all the data together. ServiceNow responds to this with the IntegrationHub and Flow Designer. In this way, it immediately becomes a player in the so-called iPaaS market.

ServiceNow platform makes work of iPaaS

ServiceNow specialises in automating and making IT Service Management, IT Operations Management and IT Business Management more efficient. How it does this is by creating workflows that automate the manual repetitive tasks that are often done by employees. With the latest versions of the IntegrationHub and Flow Designer, ServiceNow wants to position itself as a fully-fledged integration platform, or iPaaS solution. Companies like Boomi and MuleSoft should be warned.

With its IntegrationHub and Flow Designer, the company no longer wants to limit itself to integrating ServiceNow solutions and creations with third parties, but to compete with large iPaaS parties by connecting separate third party applications via the Now Platform. Based on ServiceNow’s no-code and low-code idea, the intention is that every business user can build integrations (spokes) between different solutions so that they can optimise their tasks.

Citizen developers for ServiceNow

Based on demos, we understand the way ServiceNow thinks. It’s relatively easy to build a workflow with the Flow Designer that links certain services together. With some simple training and demos, you can teach business users, the so-called citizen developers, how to build a workflow. However, the IT department will have to prepare certain things, such as access to APIs of certain services. This is still manageable and applies just as much to other iPaaS solutions.

The IntegrationHub comes with many known integrations already included and spokes are available in the store. A spoke, for example, is an integration with Salesforce, SAP or Workday. As a citizen developer, you do not have to describe the API yourself, but you can link directly to the API and see the available fields.

If there is no spoke available for certain services, you will have to create one. It is a bit more challenging and will not be feasible for every citizen developer, although with the right training it is certainly possible. However, it is a good thing that there is the possibility to build spokes yourself (integrations). ServiceNow also urges its customers to add their spokes to the store when they are finished building them so that other customers can benefit from them as well.

No-code or low-code

If your company is going to build integrations with the ServiceNow platform, it can be done using a low code and a no-code method.

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