A Service Line Leader’s Perspective on Patient Outreach, The Future is Hyper-Personalization, SHSMD Virtual
A Service Line Leader’s Perspective on Patient Outreach: It’s Not Just For Marketing
When Lara Yahav joined?Griffin Faculty Physicians?as Director of Specialty and Surgical Practices, she noticed another group using a technology tool with strong outcomes, including results in care gap closure. She realized that tool could take her desire to reach patients and turn it into measurable results, from education to appointments.?
We chatted about how Actium Health helps her reach patients and mistake-proof new ideas. (It might be the simplest tech/business partnership you’ll ever read about!).
To Nudge and To Nurture: Poising Patients for a Healthy Future Using CRM Intelligence (SHSMD Virtual Session)
Understanding the enormous impact weight loss can have on overall health, Virtua Health prioritized resources to grow its bariatric service line while improving patient outcomes using a digital engagement and activation campaign that far exceeded its goals – and positively impacted hundreds of patient lives.
By adjusting the original goal of its campaign from acquiring new patients to nurturing relationships with existing ones, the health system experienced a remarkable 41% increase in bariatric surgery volume.
Wednesday, October 12 @ 11:00 AM
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The Future of Healthcare is Hyper-Personalization ft. Daniel Derman, Chief Innovation Executive
Healthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey.
Join Dr. Daniel Derman, Chief Innovation Executive at Northwestern Memorial Hospital, and Chris Hemphill, Podcast Host of Hello Healthcare, as they discuss advances in innovative and hyper-personalization in healthcare.
How to Use Marketing Data to Build Brand and Drive Appointments
When you think of industries with a marketing advantage, healthcare might not jump to mind. But healthcare providers have a clear marketing data lead over many others:
Healthcare marketers might be the first to doubt this. How can anyone say healthcare marketing has advantages over, for example, retail? That industry isn’t highly regulated, and it doesn’t have to deal with insurance providers. Plus, healthcare is a very old industry and wasn’t built around consumer insights or technology — it can be harder to change than start from scratch.
Content Strategy That Drives Results ft Chris Boyer, VP of Digital Strategy, Beth Lahey Israel
Content is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and channels to your target audiences, thereby streamlining your communication workflows.
Join Chris Boyer, VP Digital Strategy at Beth Israel Lahey, and Chris Hemphill, Podcast Host of Hello Healthcare, as they discuss and explore how the right content strategy can help drive a better healthcare consumer experience and the business results you need.
VP, Demand Generation | Driving Growth & Innovation in Healthcare
2 年The article from Lara Yahav is ??