Service Design has changed

Service Design has changed

Hi lovely human ??

Here is a the overview of all the new Service Design content I've created in the last week:

3 new videos

  • Trends: A 6-minutes videos where I answer the question: How has Service Design changed over the last years?
  • Community Q&A: The 46-minutes recording of my live Service Design Q&A webinar that I hosted for the Swiss Service Design Network Academy .
  • Crafts: An 8-minutes video with my mate Andy Polaine where we explore the question: How do we balance crafts and academia when teaching Service Design?

1 backstage blog articles:

  • Productivity: My Apple Shortcuts system for quick translation of selected text on my Macbook.

Greetings from Basel, Switzerland,

Daniele ????♂?

p.s. As always, you'll find all below for when you have the time to read this newsletter.







Service Design Q&A

I'm slowly building a library of answers to the most common questions about Service Design. Here are the new ones:

Recording from my live community Q&A


Wednesday I hosted a live Q&A session for the Service Design Network Switzerland . You can now get the recording, additional links and the full transcript.

My favorite questions that was answered:

How do I use my service design skills when writing an academic paper?

The short answer:

  1. Use visual synthesis: use graphs, diagrams, visual stories, maps to summarize what you've learned and clarify your arguments
  2. Use prototyping: prototype both your thesis and transform what you've learned into practical things (this will make it easier to write about it later)
  3. Be practical: answer through out the text the question "What does this help me do?" again and again.
  4. Structure like a service designer: get inspired by UX writing and signage to write titles that already tell a story or give a summary. For example: "Case study: XX" vs "Case study XX: money doesn't matter"


The other questions:

Outside of this question we covered topics like:

  • What makes Service Design different from other fields?
  • Is co creation essential to Service Design?
  • What are core skills to learn when transitioning to Service Design?
  • How do I find a Service Design job in a country where there are not many or none?
  • What's the secret way to find answers to more than 300 common Service Design questions?

A big thank you to all the Service Design enthusiasts who shared during this event their questions and insights.

Get access to the full webinar


How has Service Design changed over the last years?


Here are five things I've seen change in the world of Service Design compared to when I started in the field.

  1. Service Design is much more approachable: as there are more people sharing their down to earth learnings in a simpler language
  2. Service Design is both simpler and more complex: because Service Designers are working on larger scale problems that need system thinking and because Service Design is taught at lower levels of education and used in smaller companies.
  3. Service Design has proven its impact on public services: especially in the UK with processes and tools like the Service Standards and Service Manual from Gov.uk .
  4. Service Design is now a job that is recognized by others: you can now find more easily job positions with the title "service designer"
  5. Service Design is much more integrated with eco social questions: for many Service Design practitioners questions of inclusion, diversity, equality, sustainability are all asked at the start of a project and not at the end.

Watch the full 6 minutes video





From the Master Service Design Blog

As the people who co-lead the master Service Design we love to share how we design that program, who is part of it and what happens behind the closed doors.


How do we balance crafts and academia when teaching Service Design?


During the semester break faculty member redesign key parts of their program. In this conversation with my mate and partner in crime Andy Polaine we share a few of the new rituals their bringing in the Service Design program to ensure there is a good balance between academia and crafts.

My favorite new ritual

The one new ritual that I'm the most excited we bring in this new Service Design teaching semester is the: 10 shitty ideas reflection assignement. After each of the Service Design class, participants have to turn what they've learned in the class into 10 tangible and shitty ideas for their own project. It can be a sketch, a paper prototype, a moodboard, a storyboard. This type of repetition really builds the craft side muscle of Service Design. If you're not in class anymore, I think you can bring this idea at work too. What if you did a 10 shitty ideas session each time you speak with a customer or stakeholder?

The other rituals

In the video we speak also about these other aspects:

  1. No conversation without an artefact
  2. Artefacts not only prototypes

Watch the full 9 minutes video




From my personal Backstage Blog

I love to explain how I'm building educational content. I'm trying to be as transparent as possible so that it might motivate others to create such content too. These are the latest blog posts I've written:

Why do I shot videos with headphones?

In this tiny article I share the two reasons why I listen to music when recording videos.

Read post

An Apple Shortcut for Multilingual Workers

In this article I want to share my Apple Shortcuts setup for quick translations that you can fire up just by selecting a text and hitting a few keystrokes on your mac. It's available in four languages and easy to adapt.

Read post

Linda Paulauska (Paula)

Sharing Human Life Stories | Designing Human Experiences

2 个月

Thanks Daniele Catalanotto for organizing everything! My pleasure to participate!

Bertrand Cochet

Director of Innovation, Service Designer and Facilitation manager - Chapter representative at Service Design Network France.

2 个月

Thanks to you, Daniele! You are our SD north Star ??

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