Service Anchor Point
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THE INDUSTRY FOUR ?▌ ??-??????
i-SAP "industry - Service Anchor Points"
Any industry vertical grow and sustains its existence surrounding key customer needs, specific to that industry.
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These customer needs are the i-SAP "industry - Service Anchor Points". These are the sole objective, nearby which an industry evolves and transform.
■ Here we need to understand the thumb rule of any technology or business transformation, which is centered on changing the "HOW" part to deliver a product or service.
■ Whereas the "WHAT" part, that is the i-SAP of any industry always remains the same.
■ However, we still have opportunities to create or add secondary i-SAP in any industry.
■ e.g., "Learning" is the primary i-SAP of the Education Industry and "Employment" could be the secondary i-SAP, based on which we can transform the education industry.
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This is the "i-SAP" of an industry that remains the center of any kind of industry innovation and aligns all the factors for the next change.
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THE INDUSTRY FOUR ▌ ??-??????
■ Any industry vertical grow and sustains its existence surrounding key customer needs, specific to that industry.
■ These customer needs are the i-SAP "industry - Service Anchor Points". These are the sole objective, nearby which an industry evolves and transform.
■ For example, learning is an i-SAP for the education industry.
■ At any time, either in our past, present, or future, it is about learning, which is the sole objective of the education system and industry.?
■ We can see, how our education system is evolving and getting transformed by providing online and pre-recorded MOOC - Massive Open Online Courses.
■ But the sole objective or i-SAP is still the same, i.e. Learning.
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Here are a few more examples of i-SAP from different industry verticals.
1. Learning -> Education
2. Wellness -> Health
3. Content -> Media
4. Mobility -> Transport
5. Transaction -> Banking
6. Exchange -> Retail
7. Production –> Manufacturing
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■ This is the "i-SAP" of an industry that remains the center of any kind of industry innovation and aligns all the factors for the next change.
■ Whatever it is a Technology Innovation or Business Innovation, Digital Transformation, Innovation act as a catalyst to boost the outcome.
■ Further, we can see that, in business theory, disruptive innovation is an innovation that eventually disrupts an existing business landscape.
■ Not only in theory, but we can witness these changes in our real life and in real-time, stimulated by Digital Transformation in various industry verticals.
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■ After witnessing the innovation in industries, one might think that what are the factors, which influence us for change and innovation.
■ Steering forces are the influencing factors that bound us to think about and take a decision for new initiatives.?
■ There could be multiple sources of these influencing factors.
■ We can broadly categorize these factors from two perspectives.
■ One is internal, which means arising within the enterprise, and the second is external, coming from outside the enterprise.
■ Again we can categorize these factors in terms of Business factors and Non - Business or technology factors.
■ These influence forces are steering us to move in a certain direction.
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Evolution of i-SAP
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An outcome by pushing the boundaries of Primary i-SAP.
■ In my previous point where I introduced the term i-SAP - "industry - Service Anchor Points". i-SAP is the sole objective, nearby which an industry evolves and transforms.
■ Moving further, I have elaborated the concept of i-SAP in two categories; named as Primary i-SAP and Secondary i-SAP.
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■ This is the prime service anchor point for any industry. For example, Learning is the prime anchor point of the education industry.
■ Primary i-SAP is always directly influenced by the core needs of any industry vertical.
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■ These are the byproducts of primary i-SAP for any industry. For example, better career opportunities and employability are the secondary i-SAP of the Education Industry.
■ From the current education industry market trends, we can clearly observe how ed-tech companies are creating their sales pitch, that is revolving around better career opportunities, promotion in existing jobs, international/global career perspectives, and skills directly associated with employability.
■ e.g. Camera has become the secondary i-SAP of the mobile phone industry in addition to the Primary i-SAP which is communication.
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Let's Learn & Understand this concept with an example.
■ e.g. from the Car Industry, where Commuting / Transport is the Primary i-SAP of the Car Industry.
■ As we can see with time many enterprises have created new Secondary i-SAP, in the form of As a Service Model (OLA & UBER), and influenced the consumers to purchase the services with reduced burden of responsibilities, more freedom, and utilize their commuting time to fulfill their professional or personal demands.
■ Whereas Primary i-SAP is more influenced by basic needs, the Secondary i-SAP is more influenced by wants/wishes and various change factors.
■ In addition, not only wants/wishes but there could also a social cause to create Secondary i-SAP.
■ e.g., the Primary i-SAP of the Manufacturing Industry is the Production of Goods & Services, but considering the current global megatrends, sustainability (influenced by the circular economy) has been identified as a Secondary i-SAP for the manufacturing industry.
■ Here Secondary i-SAP is being created, not for the current needs but for the future needs of the Industry & Society as a whole. Here target of Secondary i-SAP is not an individual customer or consumer but is whole society.
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A knowledge artifact by -?KULDEEP KAUSHIK
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