Servant Leadership and the impact it has in making Puregym the market leaders in the fitness space

Building a great culture is critical for the success of any organisation and PureGym is the perfect example of an organisation where servanthood breads constant innovation, growth and a market leading product.?

In today's world, where there is a constant demand for innovation and creativity, a culture of servanthood is more important than ever. Servant leadership is a leadership style where leaders focus on the needs of their teams and empower them to achieve their goals. This style of leadership is not only beneficial for the team but also for the organisation as a whole.

In his book "Leaders Eat Last," Simon Sinek emphases the importance of creating an environment of trust and cooperation. He argues that great leaders put the needs of their team before their own needs and work to create a culture where everyone feels safe and supported. When leaders prioritise the needs of their team, they create a culture of trust and cooperation that allows the team to work together effectively and efficiently.

Richard Branson the founder of Virgin Group, is another advocate of servant leadership. In his book "The Virgin Way," Branson highlights the importance of listening to and valuing the opinions of team members. He believes that by empowering his team to make decisions and take ownership of their work, he has been able to create a culture of innovation and creativity that has fueled the success of Virgin Group.

Brené Brown , a research professor and author, has studied the impact of vulnerability and empathy in the workplace. In her book "Dare to Lead," she argues that great leaders must be willing to be vulnerable and to empathise with their team members. When leaders are vulnerable and show empathy, they create a culture where team members feel valued and supported.

It is no secret that PureGym has built a culture that prioritises the needs of its employees and customers, and this has helped to drive innovation and growth and you be wondering how, so here are few of the key daily practices you will see at our sites.?

1. We prioritise the needs of our teams: As a leaders, our job is to support our teams and provide them with the resources they need to be successful.
2. We empower our teams: By giving our team members the freedom to make decisions and take ownership of their work to help foster a culture of innovation and creativity.
3. We listen to our people: By taking the time to listen to our team members and value their opinions, we have created a culture of trust and cooperation.
4. By being vulnerable and showing empathy: Our CEO here at PureGym Middle East Susan Turner constantly reminds us of the importance of being vulnerable and showing empathy for our team members which resulted in the creation of a culture where our team members feel valued and supported.

There are numerous other lesson we can all learn from some of great servant leaders in recent history who have built successful organisations:

1. Herb Kelleher, Founder of Southwest Airlines - Herb Kelleher is often cited as an example of a servant leader. He believed in putting the needs of his employees first, even above the needs of his customers. Kelleher built a successful organisation based on a strong culture of servant leadership, where employees were empowered to make decisions and take ownership of their work.
2. Satya Nadella, CEO of 微软 - Since taking over as CEO of Microsoft, he has focused on creating a culture of empathy and continuous learning. Nadella has emphasised the importance of putting the needs of customers and employees first, and this has helped to drive innovation and growth at Microsoft.
3. Howard Schultz, Former CEO of 星巴克 - Howard Schultz is known for his emphasis on creating a culture of servant leadership at Starbucks much like Susan at Puregym Middle East. He believed that by putting the needs of his employees first, he could create a culture of trust and cooperation that would lead to success. Schultz's emphasis on employee empowerment and community building helped to turn Starbucks into one of the most successful companies in the world.
4. Mary Barra, CEO of 通用汽车 - Mary Barra has been recognised for her focus on creating a culture of servant leadership at General Motors. She has emphasized the importance of putting the needs of customers and employees first, and has worked to create a culture of continuous improvement and innovation.

All of these leaders have shown that a focus on servant leadership can be a powerful force for building successful organisations. By putting the needs of their employees and customers first, they have created cultures of trust and cooperation that have led to long-term success.

To conclude, building a great culture based on servant leadership is critical for the success of any organisation. By prioritising the needs of your team, empowering them, listening to them, and showing vulnerability and empathy, you too can create a culture of trust and cooperation that will fuel the success of your organisation.