Seriously, You Are Talking About AI Again?

Yep and if you spend any time on LinkedIn, Instagram or Facebook, I can guarantee you are going to be sick of people talking about AI - it comes up in conversation internally for us enough, but I’m going to mention it here anyway. So last week we noticed a range of AI-related content that really stood out for us and I am going to do the Chat GPT thing and list them down:

Firstly, Google Bard is going to be big and will change the face of SEO and search forever. It’s going to be more important than ever to focus on your website strategy over the next few months and we are making sure we maximise what we can quickly! This is one AI you need to watch. For all of you subscribing to this newsletter, I am going to keep referencing back to this so stick around and we will give you some insights.

Second, LinkedIn has rolled out AI in-stream image creation integration! We got access to their 'draft with AI' tool - as did the rest of the world - but to be honest I have not seen anything spectacular get created that will make headlines. So why bring it up, well its to do with being aware of how you are going to use this tool. Ask yourself, do I need to even post on LinkedIn at all? Is it worth writing content for content's sake as this is what it seems to be promoting? I would advise not to just use the AI feature to write content but then again what's the bigger picture here? Did LinkedIn create this just to get on the AI bandwagon or is this a plan to create an AI that can learn how to humanise itself? Either way when you are next on LinkedIn and reading some extract by some user ask yourself - was this made with AI? If you end up liking what you read then may as well give it a go.

Next, Instagram is experimenting with a range of Generative AI elements (sticker creation, visual editing tools & and more). For us, it's the visual editing that's keeping us up at night when basically that’s our day job but that aside this is going to be big for businesses that need some support in getting as much content as possible out into the world. With the iPhone 15 looking bloody amazing I think we can expect to see some amazing stuff here. Stay posted to this one because we are going to keep featuring this as things develop!?

It’s worth keeping up to date with AI and we are really going to work hard to keep you guys in the loop - right up to the point where they take over the world!

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Business Insights

Okay, so this week we are focusing on our team and trying to put our well-being first. We have been so guilty over the past few months for not getting our team together regularly - being a remote working company this often slides and really this should be a priority!?

We all went to Canterbury to tackle One Pound Lane’s WWII escape room (which is epic by the way) to try and remedy a bit of this nailing a 52.35 escape time!

I think this was a much-needed day out, it gave us a few laughs and made us feel energised again. So this week think about yourselves and your team - what can you do to invest a little more time to promote better wellbeing? Maybe just a box of chocolates is enough ???

Oh, and we challenge you to beat this time - but only after downing a couple of beers first! ??

Modus Magic

We have been smashing it recently with some of the projects we have been delivering. We were so excited to have been asked by BAIT, Tunbridge Wells to deliver a trailer to promote their new Horror experience that we jumped at the chance of dressing our Jessie up as a Zombie! Check out this video below and if you were inspired by the post above then maybe you can take on this experience with your team! Let us know if you are planning to go!

Modus Madness

I Bloody love this TikTok of us trying to be sensible on a commercial we were producing. Snapchat is by far my favourite app to get out to lighten any mood!

Go smash this week guys!

Team Modus

(written by Max)