"Seriously" kicking our back-sides
Nick Malaperiman
VP Marketing. Unity, Electronic Arts, Microsoft, Capcom, Nokia. Technology, AAA Games, Sports. #DigitalMarketing #MarketingStrategy #B2BMarketing #Branding #GamesMarketing
The boys and girls at Seriously are kicking mobile marketing folks' back-sides once again. They were the first to drive superb, well priced installs with major You Tube influencers, they partnered with Apple to drive charitable donations to the likes of WWF; continue to support anti-Malaria charities; sponsor Norwich City's dug-out; now they're bringing the You Tube channel deeper into their mix with this great new campaign - targeting mums and the like for US Mother's day. I don't know what their CPI looks like, but I bet their organics are fantastic....We've all become too obsessed with CPI-based campaigns, and should have a cheeky peek at how Seriously is taking a smarter approach to driving interest, installs, brand impressions for their superb operation. Seriously.