Serious on Sustainability
Welcome to the 2Heads 'Serious on Sustainability' newsletter. As we celebrate Earth Month, there's no better time to raise awareness of the environment and the changes we can make to be more eco-conscious. In this newsletter we will be highlighting some innovative companies that are making an impact with sustainable solutions as well how we in the events industry can turn our words to action.
Let's dive straight in to it.
TREES 4 TRAVEL | A NEW ERA OF MINDFUL TECHNOLOGY
We have all been there. The carbon cost of an event has been carefully tallied, considered and reduced where possible. Then someone (rightly) asks about the cost of travel for delegates. What if there was a?United Nations (CER) certified?company that focused on just that?
Meet Trees4Travel! An award winning environmental ‘Tech For Good’ company that works with the world’s main travel brand in the business & leisure sectors to provide FREE carbon management technology to calculate & help reduce emissions impact. What we love is how Trees4Travel use a?simple way to make positive climate contributions?through direct integrations into booking systems, API or simple file uploads. They help educate in-house event teams & provide the necessary transitionary tools to get us all, brands, agency and contractors, to our net zero targets in the future – making travel & events more ethical & more sustainable.
NOT YOUR EVERY DAY | SUSTAINABLE FURNITURE FOR YOUR CREATIVE SPACES
Our Creative Team are always looking for sustainability with substance, whether they are designing networking spaces for the De Beers Group or the VIP suites for Bombardier. A recent favourite, Not Your Every Day, create amazing furniture that is either plant-based, biological, biodegradable, and recyclable. Their range of sustainable furniture includes pieces produced entirely from post-consumer plastic waste, some made from hemp, used cooking oil, reclaimed fishing nets and even used Carlsberg kegs.
Not only is their furniture beautiful to the eye, Not Your Every Day is sustainable from start to finish. From the pallet wrap they use, the protective coverings on their furniture, to the electricity that powers their building and cars, they’re committed to ensuring every detail is considered throughout their business. What we love is their refusal to box tick and their desire to create the world’s most sustainably produced furniture, without ever compromising on design.
GREEN COLLECT | HELPS YOU PUT THE CIRCULAR ECONOMY INTO ACTION
We would all like to live in a world without waste. For those of us in the events and experience industry, the generation of waste is a challenge we are constantly facing and it’s great to see some companies out there actively rising to the challenge with organisational solutions.
Green Collect are specialists in finding the best environmental outcome for a wide variety of surplus and discarded items. They focus on innovative solutions to the problem of waste, and are dedicated to keeping office items out of landfill, keeping them in the circular economy through reuse, repurpose, and by dismantling into materials. We love how Green Collect ensure that resources are used to their full potential, finding ways to reuse items in the community or make them into other products.
OCEAN SOLE | PUTTING OLD FLIP FLOPS TO USE
Our oceans are vital to our eco-system and thats why Ocean Sole have come together to help protect it. Located in Kenya, Ocean Sole are an innovative non-profit that up-cycles washed up flip-flops. These discarded flip-flops that are found along the beaches and waterways in Kenya get turned into pieces of art or useful products such as mattresses.
Not only is this a fantastic way to raise awareness of the environmental impact but this non-profit helps provide employment for locals. They contribute over 10-15% of revenue to beach cleanups, vocational and educational programmes as well as conservation efforts.
GHOST NET COLLECTIVE | TURNING WORDS INTO ACTION
Did you know 20% of the ocean’s plastic pollution comes from industrial fishing? That's why we want to highlight an ocean-centric arts groups based in Australia.
Comprising of indigenous and non-indigenous artists, Ghost Net Collective tackles the issue of ocean pollution head-on by transforming abandoned fishing gear into thought-provoking artworks. Their unique approach not only raises awareness but also fosters community engagement and dialogue. Through their commitment to art with a heart, Ghost Net Collective is igniting meaningful conversations and driving positive change.
DE BEERS GROUP @ JCK | TURNING WORDS INTO ACTION
De Beers Group are passionate about pioneering the ethical, social and environmental standards of their industry and aim to be the diamond standard of conscious business practices.
Sustainability has been in the forefront of the industries minds for a couple years. That's why we're proud to have teamed up with De Beers to deliver award-winning work that has sparked interest across the industry.
Built on a reusable sub-structure to minimise waste, the experience used sustainable materials (including OSB, compact cardboard, water-based paint and cork and sisal flooring) and featured planter walls where every plant was later donated locally and replanted.
An eco-conscious strategy underpinned every element of the JCK event, from sourcing local materials and significant logistic reductions, to rental systems and recycling policies for end of life resources. This strategy was mapped and referenced using the Trace carbon tracking platform to ensure carbon data was transparent, known and to create benchmarks for further evolution.
Read more about it here .
WBCSD LD MEETING | WORKING TOWARDS CHANGE
WBCSD return with their annual Liaison Delegate meeting in Montreux bringing together visionary organisations committed to reshaping business for a sustainable future.
In 2023, WBCSD wanted to forge forward with the inclusive format and briefed 2Heads to push the boundaries with a content-rich and hybrid-experienced conference that attracted senior decision-makers from the world’s leading businesses and created the best possible platform for them to address the ever-pressing sustainability challenges.
The Liaison Delegate Meeting served as the launch pad for WBCSD’s new brand framework and all engagement needed to place their new look front and central.
Read more about WBCSD LD Meeting 2023 here
Keep an eye on our LinkedIn page for some exciting WBCSD work following this years LD meeting.
Sustainability may seem like a complex concept, but every small action contributes to a brighter, more greener future. Whether it's integrating eco-friendly practices into our workplaces or adopting cleaner habits in our daily lives, each step forward counts.
From innovative artwork made from fishing nets and flip-flops to award-winning events by De Beer's Group, we hope the examples showcased in this newsletter inspires you to make a positive change.
We'd love to hear about companies you admire for their environmental initiatives. Let us know in the comments!
Until next time!
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