Series Q&A: Steffen Jahn

What is the biggest problem you had to solve for a shoot?

While on a campaign to introduce the BMW 1 series limousine in China, the client insisted on a daylight shot.

Problem was that the agency, Serviceplan Group, only wanted night shots. Even long meetings, into early morning hours, could not solve this issue.

Since the problem seemed like it wouldn’t resolve, we, my team and I, created a lighting solution that offered a flexible result.

We were able to create both looks in post-production.

And after the 2 week shoot in Beijing, the client was finally convinced that the night shots look far more dramatic and intense.

Challenge met, crisis averted, problem solved!