Series F: Fueling the Future Towards a More Human Digital World

Last month, Contentsquare announced its biggest fund raise to-date – $600M – bringing us closer than ever to our mission of giving businesses of all sizes, and across all industries, the power to make the digital world more human.?

We’ve grown a lot since I joined in December 2020. It was a formative time for the company where we put our heads down and committed to new markets, accelerated growth, and had a big vision for the future. Since then, we have grown to 1,500 people, expanded to 17 offices globally, we’ve rebranded and launched a global brand campaign, acquired companies, put a stake in the ground in our commitment to accessibility, all while further investing in our product that brings customer insights to more than one million websites.?

Contentsquare’s Founder and CEO Jon Cherki talks a lot about the early days of the company, where a great idea and a ton of passion accounted for most of our drive, and, while it still does, what the team has achieved since then has fueled the meteoric rise of what we bring to the digital world. We’re delivering on our promise of giving brands a deeper understanding of customers so they can quickly and painlessly deliver the experiences people love, enjoy, seek, desire, and deserve.?

New funding is always exciting, but what goes hand in hand with funding is a focused plan to execute, supported by growing a solid team, forging strategic relationships with customers, expanding our tech ecosystem, and above all, building the best product possible. This funding has ignited an energy that is almost indescribable – and I, personally, can't wait to see what the future holds. To get there, we’re going to stay focused on what we do best, and explore new areas where it makes sense.?

Our commitments to customers (and the world) run deep, including:??

Helping more businesses unlock deeper customer understanding?

The biggest obstacle to winning with customer experience is lack of customer understanding. Helping businesses understand their customers is the challenge we set out to solve ten years ago. One thing that has become clearer in the last decade — and crystal clear in the last few years — is that great customer experiences are those that are built on: understanding what customers are trying to achieve,? how they want to go about it, and making the journey frictionless and extremely valuable.

Innovation is at the heart of what we do at Contentsquare; making it possible to surface rich insights into customers’ feelings and intent. This holistic view is also how we build more human digital experiences — minimizing the frustrating parts of trying to do things online, and maximizing ways people can feel seen and understood. Marrying the two results in customer journeys that are seamless and rewarding.

Our line of action remains unchanged but we will go even further: with nearly 500 people in R&D and our CSquad obsessed with helping our customers thrive, we’re driven by empowering brands with smarter insights to better understand what makes people click.

Not just better. Faster with AI.

The digital world is changing fast: each new disruption has industries racing to adapt, and tests businesses’ ability to innovate with speed while still driving value. The emergence of Web3 shows us that if anything, the consumer’s role as architect of what their digital reality looks like will only keep on growing.?

Over the past two years, we have witnessed the speed with which businesses of all types and sizes have evolved to adapt to new trends and habits, and how they continue to adjust even as consumer priorities shift again. This time period was a mirror that was sometimes hard to look into: businesses realized they were far from ready, and for some, it cost them severely. For others, the early efforts they put into readying themselves to be digital-forward were realized. For everyone, it was an important time to learn, to pivot, and to redefine their ideal future.?

What we witnessed was those who committed to having a greater understanding of their customer digitally during this period, came out of this transition even stronger.

At Contentsquare, we’ll continue to develop solutions that allow anyone access to the insights they need to make informed and impactful decisions, quickly. We are doubling down on product innovation and keep improving our technology so our customers can grow faster, keep up with (and accelerate out of) market disruptions and ultimately give their customers the experiences they desire, seek and deserve.

Make digital trust and accessibility center stage?

“You do not need to choose between privacy and personalization,” Jon Cherki told Wall Street Journal.?

One thing we all seek, and demand, in 2022 are digital interactions that don’t compromise our privacy. We believe that if brands understand customer intent, whether or not customers are having an easy journey or a frustrating one, it is all critical insight you need to create an outstanding experience. It’s why we aggregate trillions of interactions such as mouse movements, touch, and mobile interactions to find patterns of frustration and obstacles to help brands remove barriers so they can better serve their customers.

That’s also why we launched our industry’s first cookieless experience analytics solution last year and will continue to invest in privacy-first insights. But whether it’s privacy or digital accessibility, we go beyond compliance — to embrace customer priorities as opportunities to evolve the digital experience, and create a digital reality that better reflects what matters to all digital marketers: knowing what makes people click, and delivering the best, most valuable experience.

Just last month, I was particularly proud of our launch of Readapt, an assistive reading technology now available for free on Chrome and in Microsoft Word, designed to ensure people with dyslexia and other reading challenges are not slowed down by inaccessible digital content. An important commitment we’ve made is not only to help create wonderfully integrated and informed digital experiences, but that we do it for everyone.

We believe these pillars – a greater understanding of how consumers feel, AI-powered action, and trustworthy experiences – are critical to building a more human digital world. We want this world to be a place where no one is left behind, every digital connection is a trusted one, and experience is one people love, enjoy, desire, seek, and deserve.